Performance Marketing Manager

The Opportunity

ARTIUM is currently hiring a results-driven Performance Marketing Manager to lead and optimize Google Ads campaigns at scale. The role requires a strong analytical mindset combined with creative sensibility to identify what campaigns, creatives, and formats perform best across different regions. The individual will own campaign performance end-to-end while collaborating closely with creative, marketing, and business teams to drive measurable growth.

What You'll Do

•Manage, execute, and optimize Google Ads campaigns to achieve defined KPIs, including lead quality, conversions, and ROI.

•Conduct deep analysis of campaign performance, identify optimization opportunities, and implement data-driven strategies to improve outcomes.

•Perform keyword research, create and optimize ad copy, and manage bidding strategies across search, display, video, and performance campaigns.

•Monitor and analyze website traffic and user behavior to enhance campaign effectiveness and conversion rates.

•Own and manage a monthly advertising budget of 1 crore or more, ensuring efficient spend and maximum return on investment.

•Analyze campaign performance by region and identify insights on what creatives, formats, colors, messaging, and designs perform best across geographies.

•Collaborate with creative teams to guide the development of region-specific

static, video, and visual creatives based on performance data.

•Create or support the creation of basic static, video, or visual assets for testing and optimization purposes.

•Stay updated with the latest trends, tools, and best practices in Google Ads and performance marketing.

•Work closely with cross-functional teams including marketing, design, content, and business stakeholders to align performance marketing efforts with overall business goals.

What You Need to Succeed

•Expertise across Search, Display, Video (YouTube), and Performance Max campaigns

•Experience with GA4 and understanding user behavior and conversion funnels

•Ability to evaluate creative performance across regions and guide creative teams using data

•Basic capability to create or support simple creatives for testing

What You Need to Have

•2 to 3 years of hands-on experience managing Google Ads campaigns.

•Proven experience managing ad campaigns with a monthly budget of at least 1 crore.

•Strong analytical skills and experience with data-driven decision-making.

•Strong communication and collaboration skills.