Performance Marketing

Description

We are seeking a Performance Marketing Specialist to join our dynamic team in India. This role requires a strategic thinker with a proven track record in driving performance through digital marketing initiatives. The ideal candidate will have extensive experience in managing and optimizing marketing campaigns to achieve measurable results.

Responsibilities

• Develop and implement performance marketing strategies across various digital channels including PPC, SEO, social media, and email marketing.
• Analyze and report on campaign performance metrics, leveraging data to optimize campaigns and drive conversions.
• Collaborate with cross-functional teams including product, design, and sales to align marketing strategies with business goals.
• Manage budgets for performance marketing campaigns and ensure efficient allocation of resources to maximize ROI.
• Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.

Skills and Qualifications

• 8-10 years of experience in performance marketing or a related field.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent communication and collaboration skills to work effectively with various stakeholders.