Job Description
About Welspun
Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.
Job Purpose/ Summary
Drive predictable SaaS pipeline through paid acquisition and performance-driven demand channels with strict ROI accountability.
Job Title
Performance Marketing Manager
Job Description
Own paid channels and growth experiments to generate qualified demand efficiently.
Principal Accountabilities
Manage and optimize marketing budgets to ensure efficient allocation of resources and maximize return on investmentbr Develop and implement strategies to optimize customer acquisition cost CAC while scaling the marketing pipeline effectivelybr Analyze and report on funnel metrics to provide insights into marketing performance and identify areas for improvementbr Collaborate with sales and product teams to align marketing strategies with business goals and drive demand generationbr Utilize growth analytics to inform marketing decisions and enhance the effectiveness of campaignsbr Lead initiatives to optimize the marketing funnel ensuring a seamless customer journey from awareness to conversionbr Maintain accountability for performancedriven demand channels ensuring they meet or exceed established targets
Key Interactions
Marketing,Revenue Ops,Sales
Experience
6
Competency Name
Competency Name Proficiency Level Business & Commercial acumenExpert EntrepreneurshipExpert Global Mind-setExpert People ExcellenceExpert Performance MarketingExpert Growth AnalyticsExpert Demand GenerationExpert Funnel OptimizationExpert
Additional Section (Can Be Added, If Required.
NA
