Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc) for one segment.
Responsible for setting the Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google & Facebook.
Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics. Ensure visibility of said metrics to key stakeholders.
Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
Drive experimentation, key strategies, marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
Work closely with the internal creative team to drive output of creatives (statics, videos, GIFs etc) & ensure experimentation with timely delivery & testing with robust framework.
Work closely with internal stakeholders (Tech, Product, Strategy) to drive business changes & processes that affect the owned channel & its metrics. Create comprehensive BRDs that help solve for the channel/platform problems which can help pushing channel metrics.
Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
Work with internal database & MMP tools ( Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimise performance (CAC/ROAS/LTV/Retention)
