Performance Marketing & Growth Manager Luxury Jewelry(South India)

Performance Marketing & Growth Manager Luxury Jewelry (South India)

Industry: Luxury Jewelry / Family Jewelers

Location: South India (Hybrid / On-site preferred)

About the Role

We are looking for a Performance Marketing & Growth professional who deeply understands the luxury jewelry market in South India, especially family-run jewellers. This role goes beyond running ads we need someone who can interpret data, spot cultural and buying trends, and translate insights into high-performing marketing strategies that drive qualified leads and store walk-ins.

Key Responsibilities

Performance Marketing & Lead Generation

Plan, execute, and optimize performance marketing campaigns across Meta, Google, and other relevant platforms

Drive high-quality leads for luxury and bridal jewelry segments

Continuously improve ROAS, CPL, and lead quality through data-driven decisions

Strategy & Insights

Analyze campaign data, audience behavior, and market trends

Translate insights into actionable marketing strategies

Understand regional buying patterns, festivals, wedding seasons, and cultural nuances in South India

SEO & Website Growth

Manage end-to-end SEO strategy

Conduct keyword research and incorporate keywords into website content

Improve website ranking through on-page SEO, backlinking, and technical optimizations

Content & Blogs

Identify relevant, high-intent blog topics aligned with jewelry trends and consumer search behavior

Ensure SEO-friendly and luxury-aligned content

Reporting & Analytics

Prepare monthly performance marketing reports

Share clear insights on performance and opportunities

Recommend optimizations based on data and trends

What We're Looking For

Strong understanding of luxury jewelry and South Indian family jewelers

Proven experience in performance marketing and lead generation

Hands-on SEO and analytics knowledge Ability to convert data into strategy

Experience with premium or luxury brands is a plus

Added Value Skills

Store walk-in and lead tracking experience

CRM knowledge (Zoho, HubSpot, etc.)

Luxury brand storytelling understanding

Regional language marketing exposure

WhatsApp and Instagram DM funnel experience

Why Join Us

Work with a heritage luxury jewelry brand

High-ownership, impact-driven role

Shape digital growth for a strong offline business

compensation & Benefits:

Salary will be 4.2 LPA

Bonus and Health Insurance

Opportunity to grow with a fast-growing luxury brand

How to Apply:

Email your resume: [Confidential Information]