Performance marketing Manager

Performance Marketer Content, Growth & Sales Enablement

Location: India | Hybrid

Role Overview

Think ABM is hiring a Performance Marketer who will own content-led growth, subscriber acquisition, sales enablement content, and multi-channel distribution.

This role sits at the center of revenue marketing, working closely with sales, leadership, and content creators to ensure marketing directly drives pipeline, conversions, and brand authority.

You will be responsible for what content is created, how it is distributed, who it is created for, and how it performs.

Core Objectives

Grow high-quality subscribers (newsletter, email, community)

Enable sales with clear, compelling, deal-ready content

Build a performance-driven content distribution engine

Tie marketing output to measurable revenue impact, not vanity metrics

Key Responsibilities

1. Performance Marketing & Subscriber Growth

Own and drive subscriber growth across email, newsletter, and community channels

Build and optimize content-to-subscriber funnels

Improve conversion rates across landing pages, CTAs, and lead magnets

Track subscriber quality, engagement, and lifecycle movement

KPIs: Net new subscribers, subscriber-to-MQL conversion, engagement & retention rates

2. Sales Enablement & Revenue Content

Create sales enablement content aligned to the buyer journey:

Pitch decks, one-pagers, solution briefs

Use-case and objection-handling content

Work closely with the sales team to identify deal-stage needs and content gaps

Deliver custom content for strategic accounts and ABM-led opportunities

Outcome: Sales closes faster with stronger positioning and proof.

3. Case Studies & Customer Proof

Partner with sales and client success to identify strong customer stories

Build data-backed case studies highlighting problem, strategy, and measurable outcomes

Repurpose case studies into sales, website, newsletter, and social assets

Maintain a structured case study library by industry and use case

4. Content Creator & Editorial Management

Manage content creators (writers, designers, video editors)

Own the editorial and distribution calendar aligned to growth and sales priorities

Ensure content is created with distribution, performance, and repurposing in mind

Maintain consistent messaging across all formats and channels

5. Content Distribution & Social Media Strategy

Own content distribution across LinkedIn, X (Twitter), Instagram, YouTube, and relevant platforms

Demonstrate strong understanding of content formats and platform-native behavior

Format & Platform Knowledge:

LinkedIn: Carousels, document posts, POVs, case study snippets

X (Twitter): Threads, short-form insights, data-backed opinions

Instagram: Reels, carousels, brand and culture content

Video Platforms: Long-form videos, shorts, explainers, webinars

Repurpose long-form content into high-performing short-form assets

Decide what content needs organic reach vs paid amplification

Ensure social efforts contribute to subscriber growth and demand generation

6. Newsletter & Lifecycle Marketing (HubSpot)

Own newsletter strategy and execution end-to-end

Build and optimize HubSpot workflows:

Welcome journeys

Nurture sequences

Re-engagement campaigns

Segment audiences and personalize communication based on behavior

Continuously test subject lines, formats, CTAs, and cadence

7. Paid Media & Campaign Performance

Plan and manage paid campaigns across LinkedIn Ads, Google Search, Display, and retargeting

Optimize for subscriber acquisition, MQLs, and ROI

Monitor budgets, creatives, targeting, and channel performance

8. Reporting, Analytics & Optimization

Own weekly and monthly performance reporting

Track channel-wise ROI, funnel performance, and pipeline influence

Use insights to recommend budget reallocation, channel prioritization, and content investments

Required Skills & Experience

Must-Have

6 +years of experience in B2B performance or growth marketing

Strong hands-on experience with HubSpot suite

Proven experience in:

Content distribution and repurposing

Subscriber and newsletter growth

Sales enablement content creation

Experience managing content creators or agencies

Strong analytical, performance-oriented mindset

Good to Have

Experience in ABM, B2B SaaS, or consulting-led businesses

Familiarity with attribution models and funnel analytics

Strong storytelling and B2B copywriting skills

Why Think ABM

High-ownership role with direct revenue impact

Close collaboration with leadership and sales

Opportunity to build and scale a content-led growth engine

Clear expectations, metrics, and growth path

Application Note

We value clear thinking, creativity, and ownership.

Candidates are encouraged to get creative with their cover letteruse it to show us:

How you think about content, growth, and distribution

Campaigns or experiments you're proud of

How you would approach subscriber growth and sales enablement at Think ABM

This is your chance to demonstrate how you think, not just what you've done.