Job Description: Performance Marketing Manager / Senior Manager
Role Overview
We're looking for a Performance Marketing Manager / Senior Manager who thrives on ownership, experiments aggressively, and drives meaningful ROI. You'll be responsible for turning ad spend into scaled, efficient growth across paid media and CRM ecosystem.
About SoC
SteelonCall (SoC), a 670+ Cr AR Group company, is one of India's largest B2B/B2C steel e-commerce platforms, revolutionizing how India buys steel.
With a mission to digitize steel procurement across MSMEs, infra, and D2C markets, the company is targeting a 2,000 Cr revenue milestone by FY25-26.
To achieve this, SteelonCall is building a distributed field & inside sales force, marketing team, and growth team across 100+ districts in South & West Indiafueled by a scalable, tech-enabled, and culture-first hiring strategy.
Company Culture and Values
At SteelonCall, we foster a culture of innovation, collaboration, and integrity. We believe in empowering our team members to take ownership of their work and contribute to our mission of transforming the steel procurement landscape. Our values emphasize transparency, respect, and continuous learning, creating an environment where everyone can thrive.
Key Responsibilities
- Launch & Scale Paid Campaigns by strategically executing and optimizing high-performance Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) to drive ROAS and expand digital reach.
- Drive Conversion-Focused Execution by designing or collaborating on CRO-optimized landing pages and running rigorous A/B testing across creatives, copy, CTAs, and user flows to maximize conversion rates.
- Map the Funnel with Attribution Precision through robust lead tracking via CRMs like Zoho/Freshdesk, UTM parameters, and advanced tools like Mixpanel to ensure visibility into the end-to-end customer journey.
- Extract Insights through Behavioral Analytics using platforms like GA4 and Microsoft Clarity to analyze user behavior, heatmaps, and drop-offs, enabling data-driven UI/UX improvements.
- Execute Multi-Channel Growth Strategies across WhatsApp, SMS, Email, and Voice to complement paid media and ensure consistent messaging that reinforces engagement and brand trust.
- Deliver Reporting with Root-Cause Rigor by creating detailed performance dashboards in Google Sheets/Excel, conducting root cause analysis (RCA), and recommending actionable fixes for underperformance.
- Collaborate for Full-Funnel Optimization by working with creative, tech, and analytics teams to launch and iterate on high-impact, conversion-optimized experiences across the user journey.
Requirements
- 5+ years of hands-on experience running Google and Meta ads.
- Experience managing budgets of 10L+ per month (20L preferred).
- Strong grip on A/B testing frameworks, ad platform tools, and CRM attribution models.
- Proficient in Google Sheets or Excel; capable of creating clear, actionable reports.
- Comfortable with numbers, funnel metrics, and behavioral patterns.
- Knowledge of CRO, UI/UX design basics, and landing page creation.
- Understanding of marketing automation (CleverTap, MoEngage) and campaign flows on WhatsApp, SMS, and Voice.
- Experience with tools like Zoho, Freshdesk, and campaign tracking setups.
- Comfortable working in fast-paced, ambiguous, early-stage environments.
Career Growth
- From IC to Leadership: Start by owning campaigns, then grow into leading the performance marketing vertical.
- Marketplace Expansion: Option to manage ads on external platforms like JustDial, IndiaMART, etc.
- Full-Funnel Ownership: If interested, expand into Retention and Lifecycle Marketing for a complete growth charter.
- Team Management: As we scale, you'll have the opportunity to build and lead your own team.
