5-7 years of hands-on experience in performance marketing with a proven track record in organic (SEO) and inorganic (PPC, LinkedIn Ads, Retargeting) lead generation.
Significant experience with B2B IT companies, ideally within the Australian and US markets.
Expertise in driving high-quality inbound leads and managing lead flow through Ads, email marketing, ABM, and other digital channels.
Skills & Expertise :
Strong SEO knowledge and expertise in keyword research, on-page and off-page SEO strategies.
Proficient in managing Google Ads (Search & Display), LinkedIn Ads, retargeting campaigns, and paid media optimization.
Hands-on experience with email marketing tools (e.g., HubSpot, Mailchimp, Pardot, Marketo) to create and execute automated campaigns.
Familiarity with ABM campaigns and tools to drive personalized marketing efforts.
Strong analytical skills with the ability to interpret data and adjust strategies to maximize lead conversion and ROI.
Knowledge of Latest Trends :
Ability to stay current with the latest performance marketing trends, including SEO algorithm updates, advancements in paid media strategies, and best practices for ABM and email marketing.
Strategic Thinking :
Strong strategic mindset to develop long-term goals while driving tactical execution of daily performance marketing activities.
Communication :
Excellent communication skills with the ability to work cross-functionally and present campaign performance and insights to senior stakeholders.
