Performance Marketing Manager

We're Hiring | Manager – Performance Marketing

Location: Mumbai

Work Mode: Full-time / On-site

Experience: 3–6 Years

Contact: SHAKSHI SINGH | [Confidential Information] | 8429279918

Client: Confidential (Leading Beauty & Lifestyle Platform)

About the Role:

We're looking for a Performance Marketing Manager to lead upper-funnel growth initiatives across Meta, Google, Snapchat, and app engagement channels. This role demands deep expertise in audience strategy, funnel performance, and platform efficiency to drive scale, ROI, and customer quality.

Key Responsibilities:

Plan & manage all digital marketing – SEO/SEM, social, display, and database campaigns

Build & execute campaigns on Facebook, Google, Twitter, and affiliate channels

Measure performance against ROI and KPIs; optimize install campaigns for CPI and post-install performance

Drive app acquisition & engagement via targeting, innovation, and creative excellence

Plan, execute, and measure A/B tests and conversion experiments

Analyze MAU, DAU, and converting users regularly; optimize spend based on insights

Collaborate with internal teams on landing pages, UX, and user funnels

Manage budgets and financials for digital marketing initiatives

Evaluate emerging technologies and provide thought leadership for adoption

Requirements:

3-6 years of hands-on performance marketing experience (Google, Meta, app-focused platforms)

Strong understanding of audience strategy, media planning, attribution models, and martech

Proven success in digital acquisition, campaign ROI, and new user retention

Deep analytical skills – cohort analysis, funnel diagnostics, incrementality testing

Strategic thinker with a data-first approach

Strong stakeholder management and cross-functional collaboration skills

Capability to mentor and grow junior team members

Prior experience in beauty, fashion, D2C, or consumer tech is a plus

Who You Are:

Data-first problem solver

Innovation-driven and execution-focused

ROI-obsessed with a growth mindset

Collaborative leader who builds bridges across teams

Ready to drive performance marketing for India's most loved beauty destination Let's connect!

[HIDDEN TEXT] | 8429279918