Performance Marketing Manager

Position Objective: Own the responsibility of delivery and performance of vertical's all courses

marketing and target achievements

Managing team of 2 to 3 performance marketing managers, maintaining delivery, cost metrics under

control, one point of contact for sales and cross functional division.

Job Description:

• Lead the team of 2 to 3 digital marketing campaign managers.

• Manage performance marketing campaigns on Facebook, LinkedIn, Affiliates Partners, Google

and Digital advertising channels

• One point of contact for cross functional stakeholders for delivery, quality concern

• Maintain the cost measurement for digital performance campaigns with controlling CAC for

every given programme

• Develop campaign structure according to the programme's requirement

• Make sure that team adhere and follows the the SOPs has been set for marketing

• Team player to work with cross functional team to get the creative, landing page according to

the need

• Monitor the campaign continuously since spend goes in a 24/7 hr manner, optimize marketing

bids and campaign strategies to maximize the ROI

• Writing ad copies for search campaigns on Facebook, LinkedIn and able to modify/ write the

same if required.

• Hands-on expertise on Excel formulas, Pivot to simplify reporting

• Prepare daily, weekly monthly reports with insights on the campaign to present to marketing

head, and weekly reviews.

Requirement:

• 8 to 10 years work experience preferred in the digital media agency side as a group head/ Sr.

manager.

• 7 to 8 years hands on experience in managing campaigns on biddable media - Adwords,

Facebook, LinkedIn, DV360

• 2+ years experience in managing affiliates and publisher

• 3+ years experience in team management