Performance Marketing Manager

Responsbilties

Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

Generate high-quality leads for the sales team while maintaining target CPL and ROI.

Manage end-to-end campaign strategy, including audience targeting, ad copies, landing pages, budgeting, and reporting.

Track campaign performance using tools like Google Analytics, Google Tag Manager, HubSpot, and other analytics platforms.

Perform A/B testing for ads, creatives, landing pages, and conversion funnels.

Monitor and improve key metrics such as CTR, CPC, CPL, CAC, ROAS, and conversion rates.

Collaborate with content, design, and sales teams to align marketing campaigns with business goals.

Develop remarketing and nurturing campaigns to improve lead conversions.

Stay up to date with the latest digital marketing trends, SaaS marketing strategies, and platform algorithm changes.

Prepare weekly and monthly performance reports with actionable insights.

What we offer

• Opportunity to work in a fast-growing SaaS company.
• Dynamic and collaborative work culture.
• Performance-driven growth opportunities.
• Exposure to high-impact marketing campaigns and strategies.