Performance Marketing Manager

Company Description

Praxis is a healthcare marketing company dedicated to empowering doctors to grow their online presence through authentic, patient-centered strategies. By understanding the unique challenges and journeys of healthcare professionals, Praxis creates customized strategies that reflect the essence of each practice. Rooted in empathy and expertise, the company is committed to helping doctors connect meaningfully with their patients. Praxis values authenticity and aims to make marketing an extension of a doctor's dedication to their patients.

Key Responsibilities:

Plan, create, and manage Meta Ads (Facebook & Instagram) campaigns

Generate high-quality leads for courses and programs

Create and test ad creatives (images, videos, copy variations)

Perform audience research, targeting, and retargeting

Monitor daily ad performance and optimize for better ROI

Manage ad budgets and ensure cost-effective results

Analyze campaign data and prepare performance reports

Stay updated with Meta Ads policies and best practices

Coordinate with content and creative teams

Required Skills & Qualifications:

Minimum 2 years of proven experience in Meta Ads management

Strong knowledge of Facebook Business Manager & Ads Manager

Experience in lead generation campaigns

Understanding of conversion tracking (Pixel, events, forms)

Ability to analyze data and optimize campaigns

Good copywriting sense for ad headlines & descriptions

Strong communication and time management skills