Job description
Job Title: Performance Marketing Specialist
Location: Jaipur (Khatipura)
Experience: 2–4 Years
Employment Type: Full-time
About the Role
We are looking for a results-driven Performance Marketing Specialist who will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms to drive growth, leads, and revenue.
Key Responsibilities
- Plan, execute, and optimize paid campaigns on Meta Ads (Facebook & Instagram), Google Ads, and other platforms
- Manage and scale campaigns with a focus on ROI, ROAS, and lead generation
- Conduct keyword research, audience targeting, and competitor analysis
- Monitor daily campaign performance and optimize for CPC, CTR, CPA, and conversions
- Manage ad budgets and allocate spends effectively
- Perform A/B testing on creatives, copies, and landing pages
- Collaborate with the design and content team for ad creatives
- Track and analyze campaign performance using tools like Google Analytics, Meta Ads Manager
- Generate weekly/monthly performance reports with actionable insights
Required Skills & Qualifications
- 2–4 years of hands-on experience in performance marketing
- Strong knowledge of Meta Ads and Google Ads
- Understanding of conversion tracking, pixels, and analytics tools
- Data-driven mindset with strong analytical skills
- Experience in e-commerce or lead generation campaigns
- Good communication and reporting skills
Preferred Skills
- Experience with Amazon Ads / Walmart Ads
- Knowledge of SEO basics and landing page optimization
- Familiarity with tools like Google Tag Manager, SEMrush, Ahrefs
What We Offer
- Competitive salary as per industry standards
- Growth-oriented work environment
- Opportunity to work with global clients (US marketplace)
- Hands-on experience in scaling brands
