Roles and Responsibilities:
- Plan, execute, and optimize paid marketing campaigns across channels such as Google Ads( Search, Performance max, Demand Gen and App), Meta, Affiliates & New channels
- Track and analyze campaign performance using Google Analytics 4 (GA4), Mixpanel, and Appsflyer
- Develop actionable insights using Looker Studio dashboards, customer cohorts, and funnel analysis
- Drive omnichannel strategies by integrating CRM tools, store visits data, and offline attribution models
- Own the revenue goals for D2c, and Develop performance-driven strategies to acquire customers, increase ROI, and achieve Revenue, CAC s, and ROAS targets.
- Conduct A/B testing for creatives, copy, audiences, and landing pages to identify the most effective combinations.
- Analyze campaign performance using tools like Google Analytics, Mixpanel and marketing dashboards to generate actionable insights.
- Collaborate cross-functionally with Brand, content, design, engineering and product teams to align messaging and ensure a seamless user journey.
- Manage media budgets effectively to maximize return on investment and allocate spend based on performance trends.
- Report daily/weekly/monthly performance metrics to stakeholders, highlighting key results, learnings, and optimization opportunities.
- Stay up to date with industry trends, platform updates, and best practices in digital advertising and marketing analytics.
- Mentor junior team members, work with external affiliate partners, ensuring high-quality execution and adherence to best practices.
Skills We are looking For:
Google Ads Mastery
- Managed Search, Display, Shopping, and YouTube Ads campaigns end-to-end.
- Implemented Smart Bidding strategies such as Target CPA (tCPA) and Target ROAS (tROAS)
- Used ad extensions and audience targeting to enhance ad performance.
- Conducted A/B testing to optimize creatives and targeting.
- Set up conversion tracking using GA4, Google Tag Manager (GTM), and Google Ads Tag.
Meta Ads (Facebook & Instagram)
- Built full-funnel strategies covering TOFU, MOFU, and BOFU stages.
- Created and targeted Custom Audiences and Lookalike Audiences.
- Ran Dynamic Product Ads (DPA) for eCommerce to drive conversions.
Data & Analytics Proficiency
- Handled multi-touch attribution and end-to-end tracking setup.
- Used Google Tag Manager (GTM) for custom event tracking.
- Analyzed user behavior and funnels via Google Analytics 4 (GA4).
- Leveraged Mixpanel for funnel analysis, retention metrics, and user cohort analysis.
- Used Appsflyer for mobile attribution, deep linking, and uninstall tracking.
- Applied attribution models like first-click, last-click, and data-driven attribution.
- Built performance dashboards using Data Studio (Looker Studio).
- Analyzed key business metrics such as ROI, ROAS, CAC, and LTV.
