Performance Marketing Manager

Job Description Performance Marketing Manager

Location:Bengaluru

Function: Growth & Performance Marketing

Industry Requirement: Fintech Stock Broking / Trading / Investments

Experience: 3-5 years (Mandatory: Experience in Stock Trading / Broking Platforms)

Role Overview

We are hiring a Performance Marketing Leader with proven experience in the trading / broking ecosystem.

The core ownership will be running campaigns that convert users into account openings (Demat / Trading) and improve CAC, ROAS, and conversion rates.

Key Responsibilities

Performance Campaigns (Broking Industry Specific)

Plan, execute, and scale paid acquisition campaigns across:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook / Instagram)

Programmatic & Affiliate

Build performance funnels specific to trading platforms:

Lead KYC Account Opening First Trade

Track competitor ads across brokers (Fyers, Zerodha, Dhan, Sahi, Angel One).

Creative & Messaging

Own performance ad creatives: static + video + motion.

Write compelling hooks, copy, and communication for finance/investing audiences.

Convert content to conversions from awareness CTA execution.

Data, Measurement & Optimization

Monitor and optimize KPIs: CTR, CPL, CAC, ROAS, CVR, LTV.

Run A/B experiments on:

Ad copy

Creative variations

Landing pages

Audiences & bidding strategies

Use attribution tools (AppsFlyer, CleverTap, GA4, Adjust, etc.) to track funnel efficiency.

Cross-Functional Collaboration

Work with product, design, content, and revenue teams to support funnel execution.

Ensure alignment between marketing performance and business growth goals.

Must-Have Experience (Non-Negotiable)

Hands-on performance marketing experience in a stock trading / broking / investment platform.

Proven track record of converting performance campaigns demat/trading account openings.

Experience in messaging + creatives for finance/trading users.

Applications without broking/trading platform experience will not be considered.

Key Metrics

Lower Customer Acquisition Cost (CAC)

Higher Conversion Rates (Lead KYC Account Open)

ROAS improvement and spend efficiency

Scale monthly account openings

Who Thrives Here

Someone who understands stock markets, traders, and investor psychology.

Someone who combines creative thinking + data-driven execution.

Preferred Tech & Tools

Google Ads, Meta Business Manager

AppsFlyer / CleverTap / GA4 / Looker / Adjust

Canva / Figma / Motion tools (for creative collaboration)