Performance Marketing Manager

Job Title: Performance Marketing Manager

Location- Sector 62, Gurugram

Reporting- Founder

Working Days- 5.5 Days a week (2nd & 4th Saturday off)

Role Objective:

To drive revenue growth and customer acquisition through high-performance paid marketing channels, with a primary focus on Meta (Facebook & Instagram) and strong working expertise in Google Ads.

Key Responsibilities

Meta Ads Ownership (Primary Channel)

Lead end-to-end execution of Meta campaigns (Facebook & Instagram)

Scale campaigns profitably while maintaining target CAC and ROAS Build and manage full-funnel strategies (Prospecting, Retargeting, Retention)

Conduct continuous A/B testing (creatives, audiences, copies, landing pages)

Work closely with creative team for high-converting ad creatives

Google Ads Management (Secondary Channel)

Manage Search, Display, and YouTube campaigns

Drive intent-based acquisition through keyword and bidding strategies

Optimize campaigns for conversions, CTR, and CPA

Align Google strategy with Meta for full-funnel coverage

Performance & Analytics

Own daily, weekly, and monthly performance tracking

Monitor key metrics: ROAS, CAC, LTV, CTR, Conversion Rate

Identify leakages and continuously optimize funnel efficiency

Build dashboards and reports for leadership visibility

Budget & Scaling

Manage and allocate high monthly ad spends efficiently

Identify scale opportunities without compromising profitability

Drive experimentation with new audiences, formats, and geographies

Funnel & Conversion Optimization

Collaborate with product and tech teams to improve landing page performance

Improve conversion rates across website and checkout journey

Optimize pixel tracking, events, and attribution models

Cross-functional Collaboration

Work with Brand & Creative teams to align messaging with performance goals

Coordinate with Supply Chain / Ops to align campaigns with inventory

Support new product launches with performance-driven GTM strategies

Key Requirements

3–6 years of hands-on performance marketing experience

Strong expertise in Meta Ads (must-have)

Solid working knowledge of Google Ads (Search + Display + YouTube)

Experience in D2C / consumer brands (preferred)

Strong analytical mindset with data-driven decision making

Proven track record of scaling campaigns with measurable ROI

Familiarity with tools like Google Analytics, Meta Ads Manager, GTM

To Apply: Send your resume, portfolio/work samples, and a brief note on why you're the perfect fit to [Confidential Information]