C
Performance Marketing Manager (Meta & Google Ads)
Job Description
Job description
Role & responsibilities
- Campaign Execution: Plan, build, and scale paid acquisition campaigns across Meta (Facebook/Instagram Ads), Google Ads (Search, Shopping, PMax), and e-commerce ad networks.
- ROAS & CAC Optimization: Track daily performance metrics (ROAS, CAC, AOV, LTV) and optimize targeting, ad sets, and landing pages to ensure efficient unit economics.
- Creative Strategy: Partner with graphic design and video teams to test ad angles, copy, visual assets, and video hooks based on campaign analytics.
- Funnel Audit: Analyze conversion rates across landing pages, Shopify product pages, and checkout flows to eliminate conversion friction.
- Reporting: Deliver weekly performance reports and budget allocations using GA4, Meta Ads Manager, and Shopify Analytics.
Preferred candidate profile
- Experience: 2-4 years of hands-on experience managing performance budgets for D2C/e-commerce brands.
- Tech Stack: Strong proficiency in Meta Ads Manager, Google Ads (PMax & Shopping), GA4, and Shopify.
- Analytical Mindset: Comfortable using Excel/Google Sheets for cohort analysis, attribution tracking, and media planning.
More Info
Key Skills
About Company
Skills:
media marketing , Google Analytics, Google Tag Manager, Social Media Marketing, Marketing, Market Reseach, Performance Marketing, Google Ads, Lead Generation, Marketing Campaign, Advertising, Marketing Operations, Digital Marketing, Campaign Management, Media Planning, Collaboration, Performance Management, Stakeholder Management, Business Development, Sales And Marketing, Real Estate Sales, Real Estate Marketing