Title: Media & Marketing Professional (Google Ads / Meta Performance Marketing / Media Operations)
Location: Noida
Experience: 1-5 years of hands-on experience in Performance Marketing, Google Ads, Meta Ads, and Lead Generation campaigns, preferably within the Real Estate, Digital Marketing, or Advertising industry.
Job Overview:
We are seeking dynamic, analytical, and result-oriented professionals to join our Media & Marketing team. The role involves planning, executing, optimizing, and coordinating digital marketing campaigns across Google Ads and Meta platforms, while also supporting media planning, vendor coordination, campaign tracking, reporting, and marketing operations.
The ideal candidate should possess a strong understanding of performance marketing, lead generation, campaign optimization, media planning, data analysis, and cross-functional coordination. The role directly contributes to lead generation, site visits, sales pipeline growth, brand visibility, and overall business revenue.
Key Responsibilities:
Digital Marketing & Performance Campaign Management:
- Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads platforms.
- Manage campaign budgets, audience targeting, bidding strategies, ad placements, and creative performance.
- Generate high-quality leads while maintaining efficient CPL (Cost per Lead) and maximizing ROI.
- Monitor campaign performance and continuously optimize based on key performance metrics.
- Conduct keyword research, competitor analysis, audience analysis, and search-term optimization.
- Manage negative keywords, audience exclusions, and campaign structure improvements.
- Execute A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.
Performance Tracking & Analytics:
- Monitor and analyze CTR, CPC, CPL, Conversion Rate, Quality Score, ROAS, and lead quality metrics.
- Maintain Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, UTM tracking, and CRM integrations.
- Track campaign performance from lead generation through site visits and conversions.
- Prepare performance reports, dashboards, and actionable insights for management review.
- Ensure data accuracy across marketing platforms and CRM systems.
Media Planning & Operations:
- Maintain media planning sheets, campaign trackers, vendor databases, quotations, and marketing documentation.
- Track media buying activities, budgets, bookings, invoices, and campaign deliverables.
- Coordinate with agencies, media vendors, digital partners, outdoor advertising partners, and internal stakeholders.
- Prepare comparative analysis of vendor quotations, media plans, and campaign proposals.
- Maintain centralized records of vendors, media properties, contacts, rates, and historical campaign data.
- Support campaign execution through timely follow-ups and coordination.
Cross-Functional Collaboration:
- Work closely with Creative, Sales, CRM, Website, and Marketing teams to improve campaign effectiveness.
- Coordinate creative requirements and ensure timely delivery of campaign assets.
- Assist in improving lead quality, conversion rates, and customer acquisition efficiency.
- Support management with campaign presentations, MIS reports, and business insights.
Required Skills & Competencies:
Performance Marketing:
- Hands-on experience with Google Ads and/or Meta Ads Manager.
- Strong understanding of lead-generation campaigns and conversion funnels.
- Expertise in campaign optimization, audience targeting, and budget allocation.
Analytics & Tracking:
- Knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, CRM integration, and UTM tracking.
- Ability to analyze marketing data and derive actionable insights.
Media Planning & Coordination:
- Understanding of media buying processes, vendor management, campaign execution, and marketing operations.
- Ability to maintain accurate documentation and campaign records.
Technical Skills:
- Advanced MS Excel and Google Sheets.
- Reporting, MIS preparation, and dashboard management.
- Data analysis and performance reporting.
Soft Skills:
- Excellent communication and coordination skills.
- Strong attention to detail and organizational abilities.
- Analytical mindset with problem-solving capabilities.
- Ability to manage multiple projects simultaneously.
- Team player with strong stakeholder management skills.
Preferred Industry Experience:
- Real Estate
- Digital Marketing Agencies
- Media & Advertising
- Lead Generation Businesses
- Performance Marketing Organizations
