Job Description
Performance Marketing Manager - Meta Ads (Facebook &
Instagram)
Job Title : Performance Marketing Manager - Meta Ads (Facebook & Instagram)
Experience : Minimum 2 Years
Location : Coimbatore
Job Type : Full-Time
Job Summary:
We are looking for an experienced Meta Ads expert with at least 2 years of hands-on experience in
Facebook and Instagram advertising. The candidate should have strong expertise in campaign
strategy, audience targeting, performance optimization, and scaling campaigns.
The role involves managing Meta advertising campaigns to generate leads, conversions, and
measurable ROI.
Key Responsibilities:
Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram).
Develop campaign strategies, audience targeting, and funnel structures.
Create and manage Custom Audiences, Lookalike Audiences, and retargeting campaigns.
Monitor campaign performance and optimize for CPL, CPA, and ROAS.
Conduct A/B testing on creatives, copy, and audiences.
Manage campaign budgets and scale high-performing campaigns.
Implement and manage Meta Pixel and conversion tracking.
Analyse campaign data and provide performance reports and insights.
Work with designers and content teams to create high-performing ad creatives.
Manage and monitor accounts using Meta Business Suite and Meta Ads Manager.
Required Skills:
Strong experience with Meta Ads Manager
Working knowledge of Meta Business Suite
Expertise in lead generation and conversion campaigns
Knowledge of retargeting strategies and audience segmentation
Understanding of Meta Pixel and event tracking
Strong analytical and optimization skills
Ability to manage multiple campaigns and accounts
Preferred:
Experience handling multiple client accounts
Understanding of landing page optimization
Familiarity with Google Analytics / GA4
Ideal Candidate:
Minimum 2 years of hands-on Meta Ads experience
Strong understanding of performance marketing
Data-driven and results-focused
Able to manage campaigns independently
