Performance Marketing Manager

Location: Bengaluru

Department: Marketing

Reports to: Head of Business

Experience: 2 - 4 Years

Employment Type: Full-time

About Lane

Lane is reimagining how India learns to drive and experiences car ownership.

From structured driving programs to car buying and selling within a trusted community, we're building a tech-enabled mobility ecosystem for first-time drivers. With strong early traction and a growing customer base, we're now looking for a growth-minded marketer who loves numbers, experiments, and turning ideas into measurable outcomes.

Role Summary

We're looking for an Assistant Manager – Marketing who can help us acquire more customers, build the brand, and create scalable growth engines. This is a hands-on role where you'll work across Performance Marketing, Web & App Growth, Influencer Marketing, Offline Activations, Analytics, and Creative Strategy.

You won't just run campaigns — you'll understand what worked, why it worked, and how we can make it bigger.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads
• Drive acquisition and growth across web and app platforms
• Manage and scale influencer marketing campaigns end-to-end
• Execute offline marketing initiatives, partnerships, and on-ground activations
• Work with Firebase, MMPs, and self-reporting ad networks for accurate tracking and attribution
• Own and analyze data from GA4, Google Search Console, and ad platforms
• Collaborate with creative teams on ad creatives, copies, and performance-led creative iterations
• Build structured reports and insights using advanced Excel (VLOOKUP, Pivot Tables) and dashboards
• Share performance insights, experiments, and recommendations with the Business Head
• Work closely with the Head of Business to identify and execute new growth opportunities

Required Skills

• Strong hands-on experience with Meta Ads & Google Ads
• Strong understanding of web & app analytics
• Working knowledge of Firebase, MMPs (AppsFlyer/Adjust or similar)
• Solid experience with GA4 and Google Search Console
• Experience working with creative strategy and creative performance analysis
• Strong data analysis skills with excellent Excel proficiency
• Ability to connect numbers with business and growth outcomes

Why Join Us

• At Lane, you won't be another person managing campaigns from a playbook.
• You'll get the opportunity to build, experiment, and create growth systems from the ground up while working closely with leadership.
• You'll get exposure across performance, brand, web, app, influencer and offline marketing — and have the ownership to see your ideas move from a campaign on a screen to real customers on the road.
• If you love growth, numbers, experiments, and building things from scratch — come build with us.