Performance Marketing Manager

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Job Title: Performance Marketing Manager – Growth, Strategy & Operations

Job Location: Remote (WFH)

Job Type: Full-Time

Salary: INR 15,000 to INR 20,000 (Probation period of 2 months)

Working at GoSeen (GoSeen.in)

We are a team of marketing enthusiasts who share a common passion for curating unique digital experiences that help our clients stand out. We do so by establishing outrageous expectations and then exceeding them. With a combined experience of over 25 years and having worked across healthcare, retail, real estate, IoT, AI, manufacturing, education, hospitality, & IT services industries in design, product, sales, & marketing domains, our team at GoSeen is the right blend of expertise, experience & excellence.

At GoSeen, you get to

• Achieve work-life balance with our flexible schedule from 10 AM to 6:30 PM (Mon-Fri) and the option for remote work.
• Thrive in a fast-paced, high-growth environment where innovation and performance are rewarded.
• Explore exceptional opportunities for skill development and career advancement, with the potential for rapid professional and financial growth.
• Immerse yourself in diverse projects spanning various clients and industries, ensuring continuous learning and dynamic challenges.
• Flourish in our rapidly expanding company, contributing to global initiatives that drive industry impact and long-term success.
• Be part of a supportive team that values both personal and professional growth, fostering a culture of mentorship and collaboration.
• Experience creative freedom with unmatched resources, empowering you to push boundaries and unlock new levels of success.

Performance Marketing Manager – Growth, Strategy & Operations

As a Performance Marketing Manager at GoSeen, you will own the end-to-end planning, execution, and optimisation of paid media campaigns across multiple platforms and clients. Your role sits at the intersection of data, strategy, and execution, driving measurable growth through performance-driven campaigns that deliver real business outcomes. You will be expected to think like a strategist, operate like an analyst, and execute like a marketer — managing budgets, scaling what works, and relentlessly optimising what doesn't.

To be successful in this role, you need a sharp analytical mind, a deep command of paid media platforms, and the ability to translate data into decisions that drive ROI for diverse clients across industries.

Responsibilities

Paid Media Campaign Management:

• Plan, set up, manage, and optimise paid ad campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn Ads, and other relevant platforms.
• Develop full-funnel campaign strategies, from awareness to conversion, tailored to each client's business objectives.
• Conduct in-depth audience research and build precise targeting strategies to maximise reach, relevance, and conversions.
• Perform continuous A/B testing on ad creatives, copy, audience segments, and landing pages to improve campaign performance.
• Manage ad spend efficiently, ensuring optimal budget allocation and strong return on ad spend (ROAS) across all accounts.

Growth Strategy & Planning:

• Develop and implement data-backed performance marketing strategies aligned with client growth goals.
• Identify scalable growth opportunities across paid and performance channels and build actionable roadmaps to capitalise on them.
• Work closely with the content and design teams to develop high-converting ad creatives and landing page experiences.
• Strategise and execute retargeting and remarketing campaigns to maximise conversion rates and reduce customer acquisition costs (CAC).
• Explore and test emerging platforms, ad formats, and performance channels to stay ahead of the curve.

Performance Analysis & Reporting:

• Track, measure, and report on key performance metrics including ROAS, CPC, CTR, CPL, CAC, and overall campaign effectiveness.
• Use data-driven insights to continuously refine targeting, creative strategy, and budget allocation across campaigns.
• Prepare detailed, client-ready performance reports with clear insights, recommendations, and next steps.
• Monitor attribution models and conversion tracking setups to ensure data accuracy and reliable reporting.
• Conduct competitive analysis and market research to benchmark performance and identify gaps and opportunities.

Operations & Campaign Execution:

• Oversee the end-to-end execution of performance campaigns, ensuring timely launch, quality control, and seamless delivery.
• Establish and maintain efficient workflows for campaign setup, tracking, reporting, and optimisation.
• Coordinate with cross-functional teams content, design, and strategy to ensure creative assets and campaign elements are aligned and delivered on time.
• Manage multiple client accounts simultaneously, maintaining a high standard of execution and communication across all.

Budget & Resource Management:

• Manage and allocate marketing budgets across paid channels to maximise ROI and minimise wasteful spend.
• Monitor daily and monthly ad spend, flagging anomalies and making real-time adjustments as needed.
• Ensure every rupee of client budget is working hard, backed by data, tested rigorously, and optimised continuously.

Trend Monitoring & Platform Expertise:

• Stay current with algorithm updates, platform policy changes, and industry best practices across Google, Meta, TikTok, and LinkedIn.
• Proactively test new ad formats, bidding strategies, and targeting innovations as they roll out.
• Bring fresh, performance-led perspectives to campaign planning that reflect the latest trends in paid media and digital growth.

Skills & Qualifications

• Paid Media Expertise: Deep, hands-on experience running and scaling campaigns on Meta Ads, Google Ads, YouTube Ads, and LinkedIn Ads across diverse budgets and industries.
• Analytical & Data-Driven Mindset: Strong proficiency in Google Analytics, Meta Business Manager, and third-party tracking/attribution tools to derive actionable insights.
• Growth Thinking: Ability to connect campaign performance to broader business growth objectives and build strategies that scale.
• Creative Collaboration: Strong eye for what makes ad creative perform, able to brief and direct designers and copywriters toward high-converting outputs.
• Project & Account Management: Proven ability to manage multiple client accounts and campaigns simultaneously with precision and accountability.
• Communication & Reporting: Excellent written and verbal communication skills to present performance data clearly to clients and internal stakeholders.
• Problem-Solving Under Pressure: Ability to quickly diagnose underperforming campaigns, pivot strategies, and implement solutions in real time.

Requirements

• Education: Bachelor's degree in Marketing, Business, Commerce, or a related field.
• Experience: Minimum 2 years of hands-on experience in performance marketing, paid media management, or digital growth roles; agency experience strongly preferred.
• Tools: Proficiency in Meta Business Suite, Google Ads Manager, Google Analytics (GA4), and project management tools like Asana or Trello; familiarity with tracking tools like Hotjar, Pixel setups, UTM frameworks, and attribution platforms is a plus.
• Industry Exposure: Prior experience working across multiple industries or client accounts in a digital marketing agency or startup environment is preferred.
• Track Record: Demonstrated success in improving ROAS, scaling paid campaigns, and delivering measurable growth results for clients.

Why Join GoSeen

Be part of an innovative, fast-growing team that's redefining what performance marketing looks like for brands across industries. If you are obsessed with results, thrive on data, and love building campaigns that truly move the needle, GoSeen is where you belong.

Apply now and let's grow something great together!