Performance Marketing Manager

Performance Marketing Manager

Company: Genix Entertainment

Location: Jagatpura, Jaipur, Rajasthan

Job Type: Full-Time

Work Mode: On-site

Experience: 3–5 Years

Salary: Up to ₹40,000 per month, based on skills and experience

Joining: Immediate / Short Notice Preferred

About Genix Entertainment

Genix Entertainment is a Jaipur-based digital marketing and performance marketing company focused on helping brands grow through result-oriented digital strategies.

Our services include Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, Creative Marketing, Lead Generation, and other digital marketing solutions.

Job Summary

We are looking for an experienced and result-oriented Performance Marketing Manager who can independently plan, execute, monitor, and optimize paid marketing campaigns across platforms such as Meta Ads and Google Ads.

The ideal candidate should have strong knowledge of performance marketing, campaign strategy, lead generation, budget management, analytics, and client handling. The candidate will also be responsible for guiding the performance marketing team and ensuring campaigns achieve their business objectives.

Key Responsibilities

• Plan and manage performance marketing campaigns across Meta Ads and Google Ads.
• Develop strategies for lead generation, sales, conversions, and overall business growth.
• Monitor campaign performance and optimize campaigns based on data and results.
• Manage advertising budgets and ensure efficient utilization of ad spend.
• Analyze key metrics such as CPL, CPA, CTR, CPC, conversion rate, and ROAS.
• Conduct audience research, competitor analysis, and campaign planning.
• Coordinate with the creative and content teams for high-performing ad creatives.
• Prepare campaign performance reports and communicate insights to clients.
• Understand client requirements and recommend suitable marketing strategies.
• Handle client communication and provide regular campaign updates.
• Identify underperforming campaigns and take corrective actions.
• Stay updated with changes, trends, and best practices in Meta and Google advertising.
• Guide and manage junior performance marketing team members.
• Take ownership of campaign performance and deliverables.

Requirements

• 3–5 years of relevant experience in Performance Marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Good understanding of lead generation and conversion campaigns.
• Knowledge of campaign analytics and performance metrics.
• Experience in managing advertising budgets.
• Strong analytical and problem-solving skills.
• Good communication and client-handling skills.
• Ability to manage multiple campaigns and priorities.
• Team management experience will be preferred.
• Agency experience will be an added advantage.

Key Skills

Performance Marketing | Meta Ads | Google Ads | Paid Advertising | Lead Generation | Campaign Management | Conversion Optimization | ROAS | CPL | CPA | Google Analytics | Client Handling | Team Management | Digital Marketing

Why Join Genix Entertainment

• Work on real client campaigns and diverse industries.
• Opportunity to work in a growing digital marketing environment.
• Exposure to performance-driven marketing strategies.
• Opportunity to manage campaigns, clients, and a performance marketing team.
• Growth opportunities based on skills and performance.
• Interested candidates can apply with their updated resume and relevant campaign experience.