Performance Marketing Manager

Creamline Dairy Products Limited (CDPL), an ISO22000 certified dairy, is a leading manufacturer & supplier of milk and milk products in Southern India spanning across Telangana, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala and Maharashtra. CDPL is a wholly owned subsidiary of Godrej Agrovet. Its milk and dairy products are sold under the popular brand name GODREJ JERSEY.

Godrej Jersey has presence across multiple product categories in Short Shelf Life products like Milk, Curd, Buttermilk, Paneer and Long Shelf Life products like Flavored Milk, Ghee, Sweets, Thick Shakes, Recharge, Ice Creams etc. There are plans to introduce newer product variants in coming months and expand to newer geographies across India. You can know more about our products at https://www.godrejjersey.com

Godrej Industries is a holding company of the Godrej Group. Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur, failed with a few ventures before he struck gold with locks business. Today, the group enjoys the patronage of 1.1 billion consumers globally across consumer goods, real estate, foods, agriculture and many other businesses.You can know more about Godrej story at http://godrej.com/our-story.html.

Godrej Agrovet Limited (GAVL) is a subsidiary of Godrej Industries Limited. Godrej Agrovet Limited is a diversified, Research & Development focused agri- business Company, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses in which it operates - Animal Feed, Crop Protection, Oil Palm, Dairy and Poultry and Processed Foods.

CDPL is now strategically positioned to fully leverage the potential and function as an end to end provider in the entire agri value chain.

Post: Performance Marketing Manager

Job Responsibilities:

• Develop and execute marketing strategies and campaigns to drive sales across all online platforms
• Develop and manage annual marketing budget in line with company goals and targets
• Monitor and optimise marketing expenditures to ensure efficient allocation of resources and minimize CAC
• Evaluate the effectiveness of customer acquisition channels and adjust marketing efforts accordingly
• Develop and implement strategies to enhance customer satisfaction, retention, and loyalty
• Manage customer loyalty programs and initiatives to drive repeat purchases and increase customer lifetime value
• Develop and execute brand- building strategies to enhance brand awareness and equity across all touchpoints
• Collaborate with internal teams and external partners to develop compelling brand campaigns and initiatives
• As the channel is growing MoM and investments are consistent, leading to healthy revenue, it's now important for the channel to see each investment from an ROI angle by bringing in more efficiencies, efficacies & capabilities
• Data handling with Market Intelligence platforms - Gobble cube etc.
• Performance marketing Ads to be monitored closely and move to AI based performance marketing explore & onboarding agencies
• Plan and execute new product launches on Q-coms
• Closely work with KAM to lock monthly Ads plan with Chains (E-com + Q-com)

Skill Sets & Experience

• Education: MBA in Marketing
• Experience: 3 -5 years in FMCG Foods Category or Ecommerce background.
• Looking for some one who has good experience in working for the Performance Marketing or Ads Marketing or Growth Marketing.