performance marketing manager

Company Description Global Media Marketing & Communications Pvt. Ltd. is a full-service media, marketing, and communications agency headquartered in New Delhi, India, and has been operating since 1997. With more than two decades of experience, hundreds of completed projects, and a large multidisciplinary team, the company is a trusted 360° marketing partner for leading government organizations and corporate brands. Global Media delivers integrated solutions spanning event management, graphic design, social media and performance marketing, video and audio production, dubbing and IVR, print and outdoor media, public relations, and technology solutions. The agency combines creative strategy, production, and digital execution under one roof, offering brands measurable growth without the need to manage multiple vendors. Its on-ground presence across numerous Indian states provides deep local insight and execution capabilities for national campaigns.
Role Description The Performance Marketing Manager is a full-time, on-site role based in South Delhi. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social, display, and video to drive measurable leads, sales, and brand outcomes for clients. Day-to-day responsibilities include developing media plans, setting campaign objectives and KPIs, managing budgets and bids, and overseeing campaign setup on platforms such as Google Ads, Meta Ads, LinkedIn, and other relevant networks. The individual will monitor performance, analyze data, and generate insights to improve targeting, creatives, landing pages, and funnel efficiency, while preparing regular reports and dashboards for internal stakeholders and clients. The role also involves close collaboration with creative, social media, SEO, technology, and account management teams to ensure integrated, high-impact campaigns and consistent client communication.
Qualifications

• Strong performance marketing skills, including paid search (Google Ads), paid social (Meta, LinkedIn), display, retargeting, and campaign optimization.
• Proficiency in digital analytics and measurement tools, such as Google Analytics, conversion tracking, tag managers, and A/B testing for creatives and landing pages.
• Experience in media planning and strategy, including audience segmentation, funnel design, budget allocation, and KPI definition aligned with client goals.
• Ability to collaborate with creative, social media, SEO, and technology teams to develop high-performing ad creatives, landing pages, and integrated campaigns.
• Strong analytical and problem-solving skills, with the ability to interpret data, create performance reports, and present clear recommendations to stakeholders and clients.
• Excellent written and verbal communication skills, client-facing presentation ability, and comfort working in a fast-paced, agency environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field; relevant certifications (e.g., Google Ads, Meta Blueprint) are an advantage.