Senior Performance Marketing Manager | D2C + B2B

About the Role

Live Linen is looking for a results-driven Growth & Performance Marketing Manager to drive both D2C revenue and B2B/wholesale growth across India and international markets.

We are looking for someone with a proven track record of scaling e-commerce/D2C brands, who can take ownership of performance marketing, customer acquisition and B2B lead generation.

Key Responsibilities

• Own Meta, Google and other digital performance channels.
• Drive D2C revenue, customer acquisition and improve CAC/ROAS/MER.
• Develop and optimize full-funnel campaigns and retargeting.
• Work with the creative team on high-performing ad creatives.
• Improve website conversion, AOV and repeat purchases.
• Generate qualified B2B/wholesale leads through Google, Meta, LinkedIn and other channels.
• Build and optimize B2B lead-generation funnels.
• Track leads from enquiry → qualified lead → meeting → order.
• Analyze performance and continuously optimize budgets and campaigns.
• Work across India, US, UK and European markets.

What We Are Looking For

• 5–8 years of hands-on performance/growth marketing experience.
• Proven experience scaling D2C/e-commerce brands.
• Strong expertise in Meta Ads and Google Ads.
• Strong understanding of CAC, ROAS, MER, LTV and conversion.
• Shopify/e-commerce experience.
• B2B/wholesale lead-generation experience is highly preferred.
• Strong analytical and commercial mindset.

Proven Track Record Required

• Candidates should be able to demonstrate actual results from previous roles, including budgets managed, revenue generated, CAC/ROAS achieved and examples of successfully scaling a business.