Performance Marketing Manager

Location: Gurugram, Delhi NCR (in-office) Type: Full-time

Dhanzo (dhanzoapp.com) is a seed-stage startup building the future of finance in India, based out of Gurugram. We're small, moving fast, and looking for someone who wants real ownership over their work.

We're hiring a Performance Marketing Manager to own paid growth for Dhanzo from strategy through execution and creative. You'll run Meta, Google Search, Display and YouTube, and you'll be the person accountable for how efficiently we acquire customers.

• Manage campaigns independently end to end across Meta, Google Search, Display and YouTube, from planning to execution to optimization, without relying on an agency
• Test and iterate constantly to bring down CPL and CPC while hitting monthly targets
• Own CAC and hit an aggressive ROAS target as spend scales
• Design and produce static and video ad creatives yourself using AI tools, without relying on a design team
• Understand how each platform's algorithm ranks and rewards ads, and adjust targeting, bidding and creative based on that.
• Apply basic SEO to support organic growth (good to have, not core to this role)
• Run structured A/B tests on creative, copy, landing pages and audiences
  

• 5 to 7 years of hands-on performance marketing experience, ideally with real budget ownership rather than just managing an agency
• Proven ability to independently manage Meta and Google (Search, Display, YouTube) end to end at meaningful scale, with no agency in between
• Experience in app-based marketing, user flows, and nurturing journeys.
• Solid grip on CAC, LTV, ROAS and unit economics, and the ability to explain and defend your numbers
• Comfortable using AI creative tools (Midjourney, Runway, Canva AI, etc.) to produce ad creatives yourself
• Basic working knowledge of SEO
• Prior experience in fintech or BFSI is a plus but not mandatory
• Resourceful and hands-on, comfortable figuring things out without much hand-holding
  

• Complete ownership of performance marketing from day one
• Direct access to founders and real input into business strategy
• As much room to grow as you're willing to take
• A chance to build something significant in Indian fintech at the ground level, with a small team that moves fast