Performance Marketing Manager

Company: Decode Growth

Location: Okhla Phase 2

Employment Type: Full-time

Experience: 1 4 years

Company Description

Decode Growth is a Strategic design and tech studio company specializing in helping businesses stand out in a competitive market by building powerful brand identities and customized marketing strategies. We help brands scale through data-driven performance marketing, experimentation, and full-funnel strategies across multiple digital platforms.

Role Description

Decode Growth is looking for a Performance Marketing Manager who knows how to turn ad budgets into real business outcomes.This role requires strong ownership of strategy, execution, optimization, and reporting, with a clear focus on revenue, ROI, and growth.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, YouTube Ads, Twitter Ads, and programmatic platforms.
• Collaborate with content, design, analytics, and product teams to ensure effective campaign execution and messaging alignment.
• Monitor, track, and report campaign performance, translating data into clear insights and actionable recommendations.
• Stay updated with platform changes, emerging ad formats, and performance marketing best practices.
• Track and report key performance metrics impressions, CTR, conversions, CAC, and ROAS.
• Analyze campaign data to derive insights and recommend optimizations.
• Implement and manage tracking tools such as Google Analytics, Meta Pixel, and conversion tracking.

Required Skills & Qualifications

• 3+ years of experience in Performance Marketing / Paid Media
• Strong analytical and problem-solving skills
• Hands-on experience with Google Ads , LinkedIn Ads & Meta Ads Manager
• Clear understanding of inbound and outbound marketing funnels
• Experience with audience targeting, retargeting, and lookalike audiences