About The Opportunity
A fast-growth business operating in the D2C and e-commerce retail sector in India, focused on scaling digitally native consumer brands via performance-led acquisition and retention strategies. We drive measurable unit-economics improvements across paid social, search, programmatic, and owned-channel retention to grow revenue and customer lifetime value. This is an onsite role based in India.
Role Title: Performance Marketing Manager - D2C / Ecommerce
Role & Responsibilities
- Own end-to-end paid acquisition for D2C/ecommerce: strategy, channel mix, campaign setup, budget allocation, bidding, and performance optimization to maximize ROAS and scale growth.
- Design and run rigorous creative and audience A/B tests; collaborate with creative and product teams to iterate ad formats, messaging, and landing experiences that improve CTR and conversion rates.
- Manage day-to-day execution across Meta Ads Manager, Google Ads, and programmatic channels; implement targeting, bid strategies, and budget pacing to meet acquisition KPIs.
- Instrument and validate tracking (GA4, Google Tag Manager, server-side events); use data pipelines and BI dashboards to diagnose funnel drop-offs and surface optimization opportunities.
- Drive retention and lifecycle campaigns in owned channels (email/SMS) to lift LTV, reduce CAC payback, and increase repeat purchase frequency.
- Create repeatable reporting, automation playbooks, and performance frameworks; mentor junior marketers and share learnings across teams.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Shopify
- Klaviyo
- A/B testing
- Conversion Rate Optimization
Preferred
- Display & Video_360
- BigQuery
- Looker Studio
Candidate Qualifications
- Proven performance marketing experience in D2C/ecommerce environments with hands-on campaign ownership.
- Strong data-driven mindset: experience translating analytics into optimization strategies and actionable tests.
- Comfort managing significant monthly ad spend and meeting aggressive ROAS/CAC targets.
- On-site presence required in India.
Benefits & Culture Highlights
- High-ownership role in a metrics-driven growth team with clear impact on revenue and unit economics.
- Collaborative cross-functional environment: work closely with product, creative, and analytics teams to move fast and iterate.
- Opportunity to build playbooks and scale processes for multiple D2C brands.
Skills: ecommerce,conversion rate optimization,google ads,d2c,klaviyo,shopify,performance marketing,google tag manager,a/b testing
