Scope of Work: Meta Ads, Google Ads, & Ad Creatives Stratgies - (D2C Ecommerce)
Location: Ahmedabad (NOT WFH)
Key Responsibilities
- Run Meta (ASC, Broad, TOF/MOF/BOF) & Google (Search, PMax, YouTube) campaigns
- Focus on incremental reach (CPI-R), not just CPA
- Set up Pixel, CAPI, Enhanced Conversions & full-funnel tracking
- Measure what matters: Contribution margin, LTV & baseline revenue
- Work with brand & creative team to build brand-led conversion ads
- Setup Full-proof Attribution Setup
- Help design, brief, or review ad creatives in collaboration with the design team.
- Assist in managing and optimizing D2C stores (mainly Shopify-based)
- Research competitor D2C strategies and consumer trends to offer actionable insights.
- Collaborate cross-functionally with content, creative, and paid media teams.
What you'll learn & implement
- Think like a D2C Brand Owner
- Drive impact at CM2 profitability level
- Build a system where ads grow baseline (organic + direct) revenue
- Work with a high-caliber brand strategy & creative team
- Learn how to acquire customers while building brand equity
Because:
- The best brands don't just buy customers, they're chosen
- And that shows up in higher margins + higher LTV
What makes this role different
Most performance marketing roles optimize for:
- ROAS
- Short-term revenue
- Platform-reported performance
This role optimizes for:
- Incremental revenue
- Contribution margin
- Brand-driven demand
- Long-term growth
About ThinkWhy
ThinkWhy is an ecommerce growth accelerator helping global challenger brands scale profitably across marketplaces and D2C platforms. We combine marketing, tech, creative and strategic content to unlock growth for ambitious global brands.
