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Performance Marketing Manager

6-11 Years
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Job Description

What You Will Be Doing

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.

The Integrated Marketing Leader is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will lead a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team toward achieving marketing excellence.

If your passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you!

Key Responsibilities

Strategic Leadership

  • Lead best-practices review of media and creative strategies to maximize ROI of campaigns
  • Develop and implement comprehensive integrated marketing strategies aligned with business objectives
  • Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development
  • Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
  • Shape the strategic & execution vision for communications across digital markets
  • Guide budget allocation across channels to optimize performance & ROI
  • Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
  • Drive innovation in marketing approaches & adopt emerging technologies & channels

Operational Excellence

  • Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership
  • Establish KPIs and metrics to track marketing effectiveness across channels
  • Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
  • Manage company and product branding initiatives and standards
  • Ensure alignment between marketing activities and sales objectives to drive revenue growth
  • Maintain good relationships with major stakeholders in the company
  • Lead the marketing team to brainstorm new marketing ideas for digital and social media
  • Foster cross-functional collaboration between marketing specialties to create unified campaigns

What we are looking for

  • 8+ years of experience in marketing with at least 3 years in leadership positions
  • Proven track record of developing and implementing successful integrated marketing strategies
  • Experience leading and developing marketing teams of 10+ employees
  • Strong organizational, leadership, and communication skills
  • Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media
  • Proficiency in analytics tools and data-driven decision making
  • Strong communication, presentation, and leadership skills
  • Experience with marketing automation platforms and CRM systems
  • Ability to manage complex and multi-channel campaigns
  • Strategic mindset with ability to translate business objectives into effective marketing plans
  • International marketing experience
  • Knowledge of digital transformation and emerging marketing technologies
  • Proven ability to increase marketing effectiveness and efficiency
  • Experience with change management and organizational development
  • Experience with marketing resource management and workflow optimization

Preferred Qualifications:

  • Experience in B2B marketing, particularly in technology or components industries
  • Understanding of marketing attribution models across multiple touchpoints

What s In It for You

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

  • Insurance
  • Bonus
  • Growth Opportunity And more!

More Info

Job Type:
Industry:
Employment Type:
Open to candidates from:
Indian

About Company

Converge tackles your supply chain challenges for today with solutions for the future. As the only public open market distributor, we possess a unique combination of global access, manufacturing industry expertise, and proven quality. With this, we can create customized, end-to-end supply chain solutions for electronics components sourcing and inventory management. We have the relationships, market intelligence, and product expertise to respond to urgent needs and dynamic market conditions, and the financial backing to provide terms that empower long-term growth. Connected distribution Converge, an Arrow company, is your full-service global supply chain partner. We are a team of creative, experienced problem-solvers that bridges the gaps through connected distribution and a unique approach to long-term, end-to-end supply chain optimization. Values that matter At Converge, we’re about respect, growth, and pride. We treat everyone, from employees and customers to industry partners, the way we would want to be treated. Our goal is growth – not just in the financial sense, but also personal and professional development. Every day, we strive to promote the growth of our own team as well as that of our customers and partners. Converge takes pride in its work. We constantly challenge ourselves to build something extraordinary – something that will make all of us proud. Community Our success has been built on a genuine commitment to nurturing the community of OEMs, EMS, supply chain partners, and our customers around the globe. It’s our way of sharing information gleaned through experience and by listening to you at every point of contact. Quality Quality is the cornerstone of everything we do. It is the heart of our suppliers’ and customers’ experience, their brand and, ultimately, their profitability. Our product and vendor quality programs are disciplined, repeatable, thorough, and based on the idea that over-commitment to quality is the only way to do business.

Job ID: 119051539

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