Performance-Marketing Manager

Role Overview:

As a Performance Marketer, you will be the primary owner of our Google Ads and Meta Ads

channels — from strategy and campaign architecture to daily optimization and reporting.

You'll drive qualified leads and enrollments across global markets, working closely with

creative, CRO, analytics, and product teams. This is a high-ownership role for someone who

is equally comfortable in Ads Manager and Google Ads, and knows how to make both

channels work together across the full funnel.

Key Responsibilities:

• Own end-to-end management of Google Ads accounts across Search, Display,

YouTube, Performance Max, and Discovery campaigns

• Build and scale campaigns targeting parents and students across India, Southeast

Asia, the Middle East, and other key markets

• Conduct deep keyword research, audience segmentation, and intent mapping to

maximize relevance and Quality Score

• Implement and optimize Smart Bidding strategies (Target CPA, Target ROAS,

Maximize Conversions) across funnel stages

• Manage Performance Max campaigns including asset group strategy, audience

signals, and listing feed optimization

• Own end-to-end management of Meta Ads (Facebook & Instagram) across

Awareness, Consideration, and Conversion objectives

• Build prospecting and retargeting funnels using Custom Audiences, Lookalikes,

Interest, and Broad targeting strategies

• Manage campaign structures across Advantage+ Shopping Campaigns (ASC), Lead

Gen, and Conversion campaigns

• Analyze campaign performance and continuously optimize for CAC, ROAS, and LTV

• Collaborate with creative teams to test ad copies, hooks, and creatives for

performance improvement

• Work closely with analytics and product teams to improve funnel conversion rates

and attribution accuracy

• Generate actionable insights through dashboards and performance reports

Requirements:

• 4+ years of hands-on experience managing both Google Ads and Meta Ads, with

budgets of ₹50L+ per month combined

• Deep expertise in Google Search, Display, YouTube, and Performance Max

campaigns.

• Strong command of Meta campaign structures, Advantage+, Lead Gen, and

retargeting funnels

• Solid understanding of Smart Bidding (Google) and Meta's auction, delivery, and

learning phase dynamics

• Experience with Meta Pixel, Conversions API (CAPI), and post-iOS14 attribution

strategies

• Proficiency in Google Analytics 4, Google Tag Manager, and Meta Events Manager

• Strong analytical skills; comfortable with Excel/Sheets, Looker Studio, or similar

dashboarding tools

• Prior experience in edtech, D2C, or subscription-based businesses

• Exposure to international markets (SEA, MENA, or US)