Performance Marketing Manager

About the Brainberg:

Brainberg Knowledge Solutions Pvt. Ltd. is an umbrella company providing services to harness the potential of Human endeavor across domains. 

Under our flagship brand Traitfit, we provide a rich repository of scientifically validated assessments catering to Corporates and Academic Institutions. 

We help clients make their processes more effective & efficient by giving customizable psychometric solutions for issues related to Employability, Hiring, Learning and Development, Organizational Development, and Training. We cater to more than 1000+ clients across India and the Gulf Region. 

Our second Flagship brand Whizqiz addresses the need to enhance the learning potential of students in schools by better identification of learning potential through our scientifically validated psychometric assessments. Whizqiz products have been heavily researched and our Career Guidance Test has been used across schools both in India and Gulf regions. 

Apart from these two major engagements, our core team of psychologists is actively involved in consulting and counseling for Mental Well-being services.

Details:

Department- Marketing Team

Position -Performance Marketing Manager

Base Location -Pune

Probation Period -3-Months

Role Review

Brainberg Knowledge Solutions is seeking a data-driven and execution-focused Performance Marketing Manager to lead end-to-end digital acquisition and retention strategies for SaaS products, including Traitfit. The role requires a balance of strategic thinking, hands-on campaign execution, team leadership, and strong cross-functional collaboration across B2B and B2C segments.

Requirements:

• Education: Bachelor's degree B.E./B.Tech (Mandatory), MBA (Preferred) 
• Experience: Minimum 5 years of hands-on performance marketing experience, including SaaS marketing exposure (preferably in HR Tech, EdTech, or B2B). 
• Familiarity with key marketing tools across Google Ads, Meta, LinkedIn, GA4, GTM, HubSpot/Mailchimp, CRM systems, and marketing automation tools (Zapier/Make), along with analytics platforms like Mixpanel/Amplitude. 
• Prior agency-side experience (worked at or extensively collaborated with digital marketing agencies).
• Demonstrated expertise across both B2B and B2C acquisition strategies.
• Hands-on experience running paid campaigns for both web and mobile app audiences.
• Experience running campaigns targeting international audiences (beyond India).
• Proficient with all major PPC platforms: Google Ads, Meta, LinkedIn, Twitter/X, and programmatic.
• Strong email marketing background with hands-on tool experience.
• Solid marketing automation skills — ability to design and implement complex workflows.

Functional/Behavioral Competencies:

• Creative Thinking
• Analytical Mindset
• Empathy and Audience Awareness
• Adaptability
• Attention to Detail
• Time Management
• Proactive Initiative
• Communication & Collaboration

Key Responsibilities:

Paid Performance Marketing

• Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Drive key performance metrics such as ROAS, CAC, CPL, and LTV.
• Execute A/B testing across creatives, audiences, landing pages, and bidding strategies.
• Stay updated with platform changes, automation features, and new ad formats.

Web & App Marketing

• Develop and execute strategies for web and mobile app acquisition.
• Manage App Store Optimization (ASO) in collaboration with product teams.
• Optimize onboarding journeys to improve conversion rates.
• Monitor KPIs including installs, DAU, retention, and in-app engagement.

International Marketing

• Design and implement geo-targeted campaigns for international markets (Middle East, SE Asia, US/UK).
• Localize messaging and creatives based on regional preferences.
• Analyze regional performance and optimize campaigns accordingly.
• Coordinate with finance on international ad spend compliance.

SaaS Product & Lifecyle Marketing

• Build full-funnel strategies: Awareness → Activation → Retention → Revenue → Referral.
• Define and manage user journeys for B2B and B2C audiences.
• Develop persona-based communication strategies.
• Drive upsell and cross-sell initiatives with Customer Success teams.

Email Marketing & Automation

• Manage end-to-end email marketing campaigns including drip, onboarding, and re-engagement flows.
• Implement automation workflows using tools like HubSpot, Zapier, or equivalent.
• Ensure high deliverability and optimize email KPIs (Open Rate, CTR, Conversion).
• Leverage AI tools to enhance campaign efficiency and personalization.

Go-To-Market (GTM) Stretegy

• Plan and execute GTM strategies for product launches and feature releases.
• Align messaging across Product, Sales, and Marketing teams.
• Define success metrics and track performance through dashboards.

Agency & Vendor Management

• Manage external agencies and ensure delivery against performance KPIs.
• Conduct audits and optimize budget utilization.
• Negotiate contracts and maintain vendor relationships.

Analytics & Reporting

• Set up and manage tracking systems (GA4, GTM, Pixels, etc.).
• Build dashboards using Looker Studio, Power BI, or similar tools.
• Perform cohort, funnel, and attribution analysis.
• Translate data into actionable insights for decision-making.

Team Leadership

• Lead, mentor, and manage a team of 5–10 members.
• Set goals, conduct reviews, and drive a performance-oriented culture.
• Collaborate with cross-functional teams for alignment and execution.

Innovation & Growth

• Explore new channels, tools, and technologies.
• Experiment with AI-driven marketing and automation.
• Stay updated on privacy regulations and build first-party data strategies.