Performance Marketing Manager | Pune | 3-8 yrs | D2C Startup | FMCG & Retail

About MetaMorph:

MetaMorph partners with organizations to scale and innovate by putting people at the center of their strategy. With experience across 220+ organizations, we help align talent, enhance capabilities, and build strong employer brands through data-driven insights and end-to-end support.

About Our Client:

It is a fast-growing consumer brand focused on beauty & personal care. Our brand is focusing on unsolved problems in the skin care space and coming up with innovative products to solve it. It uses natural ingredients to build the product range.

Role Overview:

The Performance Marketing Role – Meta Ads / Google Ads will be responsible for planning, executing and optimizing performance marketing campaigns across Meta and Google platforms (Search, Display, YouTube and Shopping). The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing funnels, and hands-on experience in driving measurable ROI through paid media campaigns.

Job Responsibilities:

1. Develop, manage, and optimize paid media campaigns across Meta / Google Search, Display, YouTube, and Google Shopping.
2. Plan and execute campaigns aligned with business goals—customer acquisition, retention, and revenue growth.
3. Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS and conversion rates to maximize ROI.
4. Conduct A/B testing of ad creatives, landing pages, and targeting strategies to improve performance
5. Collaborate with creative and content teams to ensure effective ad messaging and visual consistency
6. Analyse campaign performance reports, derive insights, and make data-driven optimizations Stay updated on new features, algorithm changes, and best practices in Meta Ads/ Google Ads and analytics tools
7. Work closely with internal stakeholders to align campaigns with seasonal collections, promotions and marketing objectives.

What We're Looking For:

1. Experience: 3+ years of hands-on experience managing Meta Ads and Google Ad campaigns with proven ROI results
2. Strong understanding of performance marketing metrics, attribution models and conversion tracking
3. Experience working with Meta Analytics, Meta Tag Manager and Data Studio.