Performance Marketing Manager

Location: Andheri East, Mumbai

Department: Growth & Marketing

Experience: 5-10 years

Employment Type: Full-Time

About the Company:

BitDelta India is a technology led digital asset trading platform built for Indian users, with a focus on security, transparency, and user experience. The platform is designed to make digital asset trading clearer, more secure, and easier to navigate for both new and experienced users. Backed by experienced fintech and technology professionals, BitDelta India combines secure infrastructure, intuitive product design, and a responsible approach to support India's growing digital asset ecosystem.

Website: www.bitdelta.in

Role Summary

Owns Bitdelta's performance marketing function end-to-end — strategy, budget, and execution across paid channels — to drive efficient user acquisition and trading volume growth.

Key Responsibilities

• Own the performance marketing strategy, budget, and P&L across paid search, social, programmatic, and app channels
• Build and lead a performance marketing team, including the Perf Executive
• Define acquisition targets such as CAC, LTV, and ROAS, and own delivery against them
• Partner with Analytics to build attribution and measurement frameworks
• Run continuous testing across creatives, channels, and audiences to improve efficiency
• Manage relationships with media agencies and platforms such as Google and Meta
• Report performance marketing results and learnings to the Chief Growth Officer

What You'll Need

• 5-10 years in performance marketing/growth with P&L ownership, ideally in fintech, crypto, or app-based consumer businesses
• Deep expertise across paid search, paid social, and programmatic channels
• Strong analytical skills; comfortable with attribution, cohort, and LTV/CAC analysis
• Proven team leadership and budget management experience

Good to Have

• Experience marketing regulated or high-CPC categories such as fintech, crypto, gaming, or trading
• Experience with mobile app growth and MMP tools such as AppsFlyer or Branch