Performance Marketing Manager

Performance Marketing Manager (Google & Meta Ads) – Better Insights

Pune | Full-time

About the Role

Better Insights is a marketing & branding agency running Google and Meta Ads campaigns for clients across education, healthcare, and real estate. We're looking for someone who can independently plan, set up, run, and optimize ad campaigns — someone who reads numbers daily and knows exactly what lever to pull when CPL creeps up or CTR drops.

What You'll Do

• Plan, set up, and manage Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram) campaigns across multiple client accounts
• Handle campaign structure, targeting, budgets, bidding strategies, and audience segmentation
• Continuously monitor performance and optimize campaigns — creatives, copy, audiences, placements, bids — to improve CPL, CTR, ROAS and other key metrics
• Run A/B tests on creatives, copy, and audiences to find what actually works
• Track daily/weekly spend vs budget and flag pacing issues proactively
• Set up and maintain conversion tracking, pixels, and tagging (Meta Pixel, Google Tag Manager, conversion APIs)
• Prepare regular performance reports with clear insights and next steps, for internal review and client presentations
• Stay on top of platform updates, algorithm changes, and new ad formats/features
• Coordinate with the creative team on ad creatives/copy based on what's performing
• Manage multiple client accounts and budgets simultaneously with strong attention to detail

What We're Looking For

• 2–4+ years of hands-on experience running Google Ads and Meta Ads (agency experience strongly preferred)
• Proven track record of optimizing campaigns for lead generation and/or e-commerce/conversion goals
• Strong understanding of campaign structure, bidding strategies, audience targeting, and budget management on both platforms
• Comfortable with Meta Ads Manager, Google Ads platform, Google Tag Manager, and Google Analytics (GA4)
• Analytical mindset — comfortable in spreadsheets, pulling numbers and turning them into decisions
• Google Ads / Meta Blueprint certification is a plus
• Bonus: experience running ads for education or healthcare sector clients, familiarity with CRM/lead tracking tools (Zoho, HubSpot, etc.)

Experience & Qualifications

• Bachelor's degree in Marketing, Business, or related field
• Prior experience in a digital marketing agency managing multiple client ad accounts

To Apply

Share your resume along with details of campaigns/budgets you've managed and results achieved (CPL/ROAS, etc.).