Performance Marketing Manager

Job Profile

The Performance Marketing Manager will own and execute all paid digital marketing efforts at Avanta. This includes planning, managing, and optimising campaigns across Google Ads, LinkedIn Ads, Meta Ads, as well as performance-driven email and WhatsApp campaigns.

The primary objective is to generate high-quality leads, improve conversion rates, and maximise ROI on marketing spend, while working closely with internal teams.

Competencies for the Role

Performance Marketing Expertise Analytical & Problem-Solving Skills

Conversion Optimization Mindset Technical Proficiency

Campaign Planning & Execution Communication & Collaboration

Strategic Thinking Result Orientation

Adaptability & Agility Customer & Market Understanding

Attention to Detail Self- Development

Presentation Skills Decision Making

Resilience

Key Responsibilities

1. Campaign Strategy & Execution

Plan, launch and manage campaigns across:

i. Google Ads (Search, Display, Remarketing, etc)

ii. GMB

iii. LinkedIn Ads

iv. Meta Ads (retargeting + support campaigns)

Continuously scale high-performing campaigns and pause underperforming ones

2. Lead Generation & Optimization

Drive consistent flow of qualified leads for the sales team

Optimize:

i. Cost per lead (CPL)

ii. Lead quality

iii. Conversion rates

Align campaigns with business priorities

3. Conversion Tracking & Analytics

Set up and manage:

i. Conversion tracking (forms, calls, visits)

ii. Pixels and event tracking

iii. UTM parameters and attribution models

Track full funnel:

i. Click Lead Site Visit Closure

Identify drop-offs and optimize accordingly

4. Landing Page & Funnel Optimization

Improve landing page structure and messaging

Increase conversion rates

Suggest and run A/B tests (headlines, CTAs, layouts)

Ensure alignment between ad messaging and landing pages

5. Retargeting & Funnel Building

Build and optimize retargeting campaigns across platforms

Create multi-step funnels:

Improve conversion from existing traffic

6. Email & WhatsApp Campaign Performance

Manage performance of:

i. Email marketing campaigns

ii. WhatsApp outreach campaigns

Define:

i. Target audience segments

ii. Campaign objectives

iii. Funnel stages

Track and optimize:

i. Open rates

ii. Click-through rates

iii. Conversions

7. Data Analytics & Reporting

Provide weekly and monthly reports covering:

i. Spend vs performance

ii. Leads generated

iii. CPL trends

iv. Channel-wise performance

Share actionable insights and recommendations

Continuously refine strategy based on data

The details of this role may vary according to company needs and changes - amendments may be made without notice.

Health & Safety

To ensure that the company's Health & Safety Policies and Procedures are adhered to and ensure that they are followed in line with the employees responsibilities.

Employees are reminded that they have a legal responsibility to take reasonable care for the health and safety of themselves and others by adopting the safe working practices given to them in either written or verbal communication, such that they do not put themselves, fellow employees, clients or visitors at risk.

General Responsibilities

Understand and comply with all relevant company rules, agreements, policies and procedures.

Read and comply with instructions and directions as communicated via signs, notice boards and memos.

Conduct yourself, at all times, in a professional and responsible manner, promoting a good and proper image of the company.

• Managing the team to be challenged optimally.