Performance Marketing Manager (D2C Supplements)

A promise of Pure Holistic Lifestyle. Since it was founded in 2016, the company is a Global brand whose sole purpose has been to make Perfect Health and Holistic Wellness accessible to all across the globe. By being a bridge to a healthy and active life, we want our consumers to choose preventive instead of cure.

• Own paid performance across Meta, Google, and other relevant channels, personally running and optimizing campaigns
• Manage the D2C online sales channels and online business end-to-end, driving online revenue and growth
• Plan, execute, and optimize against CPL, CPA, ROAS, and revenue targets
• Manage budget allocation and pacing, scale what works, cut what doesn't
• Run creative and audience testing to improve conversion efficiency
• Own the full funnel beyond the ad, from landing page through conversion to repeat purchase, applying D2C playbooks for funnel design, retention, and repeat purchase
• Oversee CRM and customer lifecycle management, driving acquisition, engagement, and retention
• Build messaging around the supplements buyer journey: trust, ingredients, efficacy, and subscriptions
• Own weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact

• This is a hands-on, numbers-first role; personally running campaigns, not a team-lead-who-briefs-an-agency role. Candidates must be ready to walk through 1–2 campaigns personally owned, including platform, spend, CPL/CPA/ROAS, and revenue impact.

What We're Looking For

• 4+ years hands-on D2C performance marketing; personally running campaigns with end-to-end online business ownership and revenue responsibility
• Verifiable 4 crore+ online revenue impact candidates can walk through
• Full-funnel ownership from landing page through conversion to repeat purchase; strong CRM and lifecycle management
• Brand-side/in-house ownership of budget and P&L impact; agency-only background is a dealbreaker
• Stable career history with 2+ years at a single D2C brand
• Hands-on Meta and Google Ads execution with budget pacing, creative and audience testing
• Strong analytical skills with weekly and monthly reporting on spend, CPL, CPA, ROAS, and revenue impact
• Category flexibility: preference for nutrition/supplements, but adjacent health and wellness D2C, subscription, e-commerce/quick-commerce, or FMCG acceptable when revenue impact and lifecycle ownership are demonstrated
• Bachelor's degree in Marketing, Business, or related field