Primary Job Title (standardized): Performance Marketing Manager - Apparel
About The Opportunity
A fast-moving organization in the Apparel & Fashion e-commerce sector focused on app-first customer acquisition, repeat-purchase growth, and brand marketing across India. We drive hyper-targeted digital campaigns to scale app installs, improve retention, and maximise lifetime value for fashion consumers.
Location & Workplace: India On-site
Role & Responsibilities
- Own end-to-end performance campaigns across user acquisition, retargeting, and retention for the apparel mobile appplan, execute, and optimise to hit ROAS, CPI, and LTV targets.
- Manage media buying across Meta, Google (UAC/Search/Display), TikTok and other priority channels; allocate budget dynamically to highest-return programs.
- Design and run systematic creative and audience A/B tests; translate results into scaled creative playbooks and targeting strategies.
- Lead attribution, measurement and reportingintegrate Appsflyer/Adjust and Firebase/GA4 data to produce actionable cohort and funnel analytics.
- Collaborate with Merchandising, Product and Creative to align offers, landing pages and in-app experiences that improve conversion and retention.
- Manage external agency/vendor relationships and vendor contracts; implement campaign governance, PQM and weekly performance cadences.
Skills & Qualifications
Must-Have (Technical skills / tools)
- Google Ads
- Meta Ads Manager
- TikTok Ads
- Appsflyer
- Firebase Analytics
- Google Analytics 4
- SQL
- Tableau
Preferred
- Apple Search Ads
- Programmatic DSPs
- Looker
Minimum Qualifications
- Proven track record scaling mobile app UA and retention for e-commerce or apparel brands with measurable improvements in ROAS, CPI and LTV.
- Experience managing multi-channel paid media budgets and cross-functional stakeholders in a fast-paced retail or D2C environment.
- Strong analytical orientation with demonstrable experience using attribution and analytics platforms to guide optimization decisions.
Benefits & Culture Highlights
- High-autonomy ownership with direct impact on growth metrics and product roadmap decisions.
- Fast-paced, metrics-driven culture that rewards experimentation and data-backed creativity.
- On-site collaboration with cross-functional teams focused on scaling India apparel commerce.
We are seeking a results-oriented Performance Marketing Manager who combines a deep proficiency in paid-media platforms with apparel/e-commerce instinctssomeone who can run disciplined experiments, scale winners, and partner across product and merchandising to turn traffic into loyal customers.
Skills: performance marketing,app,apparel,google ads,e-commerce,tableau,sql,analytics
