Performance Marketing Manager (Amazon)
Job location: Mumbai
Type: Fulltime
Working Structure: Hybrid
About Us: Join our dynamic and innovative startup skincare brand that is committed to redefining beauty standards with clean, effective, and sustainable products. Founded by beauty influencer Diipa Büller-Khosla, the brand emphasizes authenticity, and transparency, offering vegan and cruelty-free products that cater to diverse skin types while celebrating cultural heritage. We believe in empowering our customers with science-backed skincare solutions, and we're looking for a visual storyteller with a passion for creating captivating content to help us take our brand to the next level.
Brand:https://india.indewild.com/
Job Summary
indē wild is seeking for a highly analytical and driven Performance Marketing Manager (Marketplace) to own and lead performance campaigns across key platforms: Amazon, Blinkit, Zepto, Myntra, and Instamart. You will play a pivotal role in driving revenue, optimizing spends, and improving ROI across all e-commerce channels.
Why Join Us
At indē wild, you'll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You'll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.
What You'll Do
Performance Marketing Strategy & Execution
- Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
- Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
- Develop tailored performance strategies by platform and product category.
Platform Management
- Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
- Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto & Blinkit sponsored listings, and equivalent ad platforms.
- Monitor platform trends and algorithm changes; adapt strategies accordingly.
Budgeting & ROI Optimization
- Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
- Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
- Drive contribution margin improvements across all marketplace sales.
Reporting & Analysis
- Create detailed performance dashboards and reports across all marketplaces.
- Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
- Deliver actionable insights to product, creative, and sales teams.
Cross-Functional Collaboration
- Work closely with the Creative and Content team for platform-specific ad creatives.
- Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
- Align with the Brand and Pricing team to ensure consistency in positioning and offers.
Who You Are
- 3-5 years experience with Amazon performance marketing
- 0-2 years experience with Quick Commerce performance marketing
- Prior experience managing performance marketing for a Beauty brand is a bonus
- Strong understanding of ecommerce metrics and consumer funnels.
- Proficiency in data analytics tools (Excel, Google Sheets, etc.).
- Ability to thrive in a fast-paced, growth-driven environment.
- Excellent communication, negotiation, and organizational skills.
Why Join Us
- Opportunity to shape the strategy of a high-potential skincare startup.
- Work in a creative and collaborative environment with a passionate team.
- Competitive salary
- Access to the latest skincare products and industry insights.
Other details:
- Office location: Lower Parel, Mumbai
- Working days: Monday to Friday
- Working from office: 4 days in office, 1 day WFH
