About AiSensy
AiSensy is a WhatsApp-based Marketing & Engagement platform helping businesses grow their revenues through WhatsApp.
Today, 210,000+ businesses use AiSensy for WhatsApp engagement and marketing, with 800+ Crore WhatsApp messages flowing between businesses and users through the platform every year.
We work with leading brands including Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physics Wallah, and Cosco.
Businesses using AiSensy have driven 25–80% of their revenues through the platform, making WhatsApp a serious growth channel—not just a communication tool.
We're a mission-driven, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and 50+ angel investors.
And now, we're looking for someone who can help us scale acquisition even faster.
The Role
We're looking for a Performance Marketing Manager who is obsessed with ROI, CAC, conversion rates, and revenue growth.
This isn't a role where you simply launch campaigns and wait for the numbers.
You will own the performance marketing engine—from campaign strategy and media buying to landing pages, experimentation, funnel optimization, analytics, and conversion.
You'll work closely with Design, Content, Product, Sales, and external agencies to build campaigns that don't just generate traffic or leads, but generate high-quality customers and revenue.
If you enjoy looking at a dashboard, spotting what's broken, testing a hypothesis, and scaling what works—this role is for you.
What You'll Own
1. Performance Marketing Strategy
- Build and execute performance marketing strategies aligned with AiSensy's acquisition and revenue goals.
- Plan, launch, manage, and scale campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
- Define channel-level objectives, budgets, audiences, targeting strategies, and KPIs.
- Own the full performance marketing funnel from impression → click → lead → signup → customer → revenue.
- Continuously identify opportunities to improve acquisition efficiency and scale profitable channels.
2. Paid Media & Campaign Optimization
- Manage campaigns across Google Search, Display, Performance Max, Meta, LinkedIn, and other paid channels.
- Own audience targeting, keyword planning, bidding, budget allocation, ad copy, creative testing, and campaign structure.
- Monitor campaign performance closely and make data-backed optimization decisions.
- Run structured A/B tests across audiences, creatives, messaging, offers, and campaigns.
- Identify winning campaigns and scale them while cutting inefficient spend.
- Stay updated with platform changes, algorithm updates, targeting capabilities, and emerging acquisition channels.
3. Funnel & Landing Page Optimization
- Build and optimize full-funnel customer journeys from first interaction to conversion.
- Identify drop-offs across the funnel and develop experiments to improve conversion rates.
- Create, test, and optimize landing pages using no-code tools such as Unbounce, Webflow, and Swipe Pages.
- Experiment with messaging, page structure, CTAs, forms, offers, social proof, and other conversion elements.
- Work closely with Content, Design, and Product to improve landing page and campaign performance.
4. Analytics, Attribution & Reporting
- Own performance reporting across paid acquisition channels.
- Track and analyze key metrics including:
- CAC
- CPL
- CTR
- CPC
- Conversion Rate
- ROAS
- MQLs/SQLs
- Customer Acquisition
- Revenue
- Use Google Analytics, Hotjar, conversion tracking tools, and CRO platforms to understand user behavior and campaign performance.
- Build and maintain performance dashboards and weekly/monthly reports.
- Go beyond surface-level metrics to understand why a campaign is working or failing.
- Improve attribution and measurement across the customer journey.
5. CRO & Experimentation
- Build a structured experimentation roadmap across acquisition and conversion funnels.
- Run A/B and multivariate tests across campaigns, landing pages, creatives, messaging, and CTAs.
- Use customer behavior and conversion data to identify friction points.
- Develop hypotheses, execute experiments, measure results, and scale winning ideas.
- Create a culture of continuous testing rather than relying on assumptions.
6. Creative & Messaging
- Partner with Design and Content teams to develop high-performing ad creatives and messaging.
- Write and refine conversion-focused ad copy, hooks, headlines, CTAs, and offers.
- Translate customer pain points and product value propositions into compelling performance creatives.
- Share audience and campaign insights with the creative team to improve ad performance.
- Understand that creative is a performance lever, not just a branding exercise.
7. Cross-Functional Collaboration
- Work closely with Design, Content, Product, Sales, and external agencies to execute integrated campaigns.
- Bring performance data and customer insights into marketing and product discussions.
- Collaborate with Sales to understand lead quality, objections, conversion rates, and revenue impact.
- Work with Product and Growth teams to improve signup and activation journeys.
- Manage external agencies where required while maintaining ownership of performance outcomes.
8. New Channels & Growth Opportunities
- Identify new paid acquisition opportunities and emerging platforms.
- Experiment with new campaign formats, audiences, creatives, and acquisition channels.
- Stay ahead of changes across Google, Meta, LinkedIn, and the broader performance marketing ecosystem.
- Explore how AI and automation can improve campaign creation, analysis, optimization, and scale.
What We're Looking For
Must Have
- 4+ years of hands-on experience in Performance Marketing, Growth Marketing, Paid Media, or a similar role.
- Strong hands-on experience managing Google Ads, Meta Ads, and LinkedIn Ads.
- Proven experience managing ₹1 Lakh+ monthly ad budgets.
- Strong understanding of CAC, CPL, CTR, CPC, ROAS, conversion rate, attribution, and funnel metrics.
- Experience owning campaigns from strategy through execution and optimization.
- Strong ad copywriting and conversion-focused messaging skills.
- Minimum 2 years of hands-on experience building and optimizing landing pages.
- Experience with no-code tools such as Unbounce, Webflow, Swipe Pages, or similar.
- Strong working knowledge of Google Analytics, Hotjar, and conversion tracking.
- Experience with A/B testing, CRO, funnel optimization, and experimentation.
- Strong understanding of digital buyer journeys and conversion psychology.
- Highly analytical and comfortable making decisions based on data.
- Strong ownership and execution mindset.
Good to Have
- Experience in B2B SaaS, MarTech, CPaaS, CRM, AI, or technology.
- Experience running lead-generation and customer-acquisition campaigns for SaaS products.
- Experience with SEO/SEM, display advertising, and email marketing.
- Experience with GA4, Google Tag Manager, Looker Studio, HubSpot, or similar tools.
- Experience working with marketing agencies.
- Experience managing international campaigns.
- Experience with marketing automation and CRM platforms.
- Experience using AI tools for performance marketing workflows.
What Will Make You Stand Out
- You've scaled paid acquisition while improving CAC.
- You can clearly explain where every rupee of marketing spend goes.
- You've managed significant budgets and can show measurable outcomes.
- You understand that leads are not the end goal—revenue is.
- You know how to diagnose a funnel instead of simply increasing ad spend.
- You can look at campaign data and quickly identify what needs to change.
- You've improved landing-page conversion rates through structured experimentation.
- You know how to turn customer insights into better ad messaging and creatives.
- You have a strong testing mindset: hypothesis → experiment → learn → scale.
- You can show real before-and-after numbers from campaigns you've owned.
Why Join AiSensy
- Work on a Real Growth Problem
- You're not marketing a product that people rarely use. 210,000+ businesses already use AiSensy to engage and grow through WhatsApp.
- Measurable Business Impact
- Your work will directly influence leads, customer acquisition, CAC, and revenue.
- Scale a Global Product
- AiSensy is helping businesses build revenue through WhatsApp at significant scale, with 800+ Crore messages processed annually.
- Ownership
- You'll have the opportunity to own channels, experiments, budgets, and outcomes—not just execute someone else's checklist.
- Fast Execution
- We're a growth-stage startup. Ideas are expected to become experiments, and experiments are expected to become results.
- The Bottom Line
We're looking for someone who doesn't just run ads.
We want someone who can look at the entire acquisition funnel and ask:
Where are we losing money
Where can we improve conversion
What should we test next
And what can we scale
If you're performance-obsessed, analytical, experimental, and excited about turning marketing spend into measurable business growth, come build with AiSensy.
