About AiSensy
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani Group, Delhi Transport Corporation, Yakult, Godrej Group, Aditya Birla Group, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physics Wallah, and Cosco grow their revenues via WhatsApp.
- Enabling 210,000+ Businesses with WhatsApp Engagement & Marketing
- 800 Crores+ WhatsApp Messages done between Businesses and Users via AiSensy per year
- Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
- High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors
Role Overview
We are looking for a Performance Marketing Manager who thrives in a fast-paced environment and is obsessed with driving measurable business growth through paid acquisition.
You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms. Your work will directly impact lead generation, pipeline growth, customer acquisition, and revenue growth efforts.
This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, conversion optimization, and crafting high-performing user journeys.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other digital channels.
- Own the end-to-end performance of campaigns — from strategy to optimization — with a strong focus on:
- CPL
- CAC
- SQL generation
- Demo bookings
- ROAS
- Revenue contribution
- Manage campaign budgets, bidding strategies, targeting, audience segmentation, and performance optimization.
Channel Management & Optimization
- Continuously optimize paid campaigns through:
- Keyword planning
- Audience targeting
- Ad copywriting
- Creative experimentation
- Retargeting strategies
- A/B testing
- Utilize a mix of paid media, retargeting, display advertising, and conversion-focused acquisition strategies to drive high-quality leads and pipeline growth.
Funnel & Landing Page Optimization
- Build and optimize full-funnel marketing journeys — from first click to conversion.
- Design, test, and iterate high-converting landing pages using no-code tools like:
- Unbounce
- Webflow
- Swipe Pages
- Improve conversion rates through:
- CTA optimization
- Funnel analysis
- User behavior insights
- CRO experiments
Analytics & Reporting
- Analyze campaign and funnel performance using tools like:
- GA4
- Google Tag Manager (GTM)
- Looker Studio
- Hotjar
- CRM attribution tools
- Generate weekly/monthly reports and dashboards to track:
- CAC
- CPL
- CTR
- SQL quality
- Conversion rates
- Revenue impact
- Ensure accurate tracking, attribution, and reporting across all acquisition channels.
Cross-Functional Collaboration
- Work closely with:
- Design teams for creatives
- Content teams for messaging
- Product marketing for positioning
- Sales teams for lead quality and pipeline insights
- Coordinate with external agencies and partners to execute integrated marketing campaigns.
Trend Spotting & Innovation
- Stay updated with the latest:
- Performance marketing trends
- Platform updates
- Algorithm changes
- Growth tools
- Industry best practices
- Continuously experiment with new acquisition channels, ad formats, and growth opportunities to improve marketing efficiency and scale.
Key Qualifications & Skills
Experience
- 4–6 years of hands-on experience managing paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Prior experience in B2B SaaS or lead generation-focused companies preferred.
Budget Management
- Proven track record of managing monthly ad spends of ₹10 Lakhs+.
Copywriting & Messaging
- Strong command over ad copywriting and conversion-focused messaging.
Landing Page Expertise
- Hands-on experience building and optimizing landing pages using no-code tools like Unbounce, Webflow, or Swipe Pages.
Analytics & Tracking
- Strong analytical mindset with expertise in:
- GA4
- GTM
- Looker Studio
- Conversion tracking
- Attribution models
- Funnel analytics
Testing & Optimization
- Experience with:
- A/B testing
- Funnel optimization
- CRO
- Data-driven experimentation
Customer Journey Understanding
- Strong understanding of:
- Digital buyer journeys
- Attribution
- Retargeting
- Conversion psychology
- B2B SaaS lead generation funnels
What We Offer
- A high-impact role in a fast-growing, venture-backed SaaS startup
- Ownership of multi-channel performance marketing efforts
- Competitive compensation + performance-based bonuses
- A culture that encourages creativity, experimentation, and fast execution
- Learning opportunities and direct exposure to growth strategies that scale across thousands of businesses
If you're performance-obsessed, analytical, and passionate about scaling campaigns that deliver measurable business impact we'd love to hear from you.
