Performance Marketing Manager (Agency Experience Required)

About the Role

We are looking for an experienced Performance Marketing Manager with strong expertise in paid advertising, campaign optimization, and data-driven growth strategies. This role will focus on driving measurable results through platforms like Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate should have a proven track record of managing and scaling high-performing campaigns. SEO experience is not requiredwe are specifically seeking someone with a strong performance marketing background.

Key Responsibilities

Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

Develop and implement full-funnel marketing strategies (Awareness, Consideration, Conversion)

Perform audience segmentation and create custom & lookalike audiences

Manage budgets, forecasting, and campaign pacing

Track and optimize key KPIs such as CPA, ROAS, CTR, CPL

Continuously test creatives, ad copies, and targeting strategies

Collaborate with content, design, and social media teams for campaign alignment

Analyze campaign performance and generate actionable insights

Stay updated with the latest trends, tools, and algorithm changes

Required Skills & Experience

34 years of agency experience in performance marketing

Proven success in managing and scaling paid campaigns with measurable ROI

Strong expertise in Google Ads and Meta Ads Manager

Hands-on experience in retargeting, conversion tracking, and campaign scaling

Proficiency in GA4, Google Tag Manager, and attribution models

Strong analytical and data interpretation skills

Experience handling medium to large advertising budgets

Nice to Have

Experience with platforms like TikTok Ads, LinkedIn Ads, or programmatic advertising

Knowledge of tools such as Looker Studio, HubSpot, or CRM systems

Experience working closely with creative teams or agencies

What Success Looks Like

Improved ROAS and reduced CPA

Successful scaling of campaigns while maintaining efficiency

Consistent and predictable campaign performance

Strong alignment between paid and organic marketing strategies

Key Traits

Data-driven mindset with strong problem-solving ability

Proactive, result-oriented, and ownership-driven

• Excellent communication and teamwork skills