Performance Marketing Lead

We are seeking a dynamic Head of Growth to spearhead our full-funnel growth engine and lead our digital marketing efforts.

• Full-funnel growth leadership: Own and drive the growth engine for the business.
• Team management: Lead a team of specialists across various channels, including paid media, SEO, and social performance.
• Customer acquisition and retention: Focus on driving sustained revenue growth.
• Cross-functional collaboration: Work closely with the CMO, tech/product, category, and creative teams.
• Performance reporting: Present trends, strategy, and growth plans directly to founders and leadership.

Key Responsibilities

• Performance Strategy & Execution: Lead paid acquisition across Google, Meta, marketplaces, and programmatic channels.
• SEO & Organic Growth: Drive non-paid discoverability and traffic from search engines.
• Affiliate Marketing: Build and scale robust affiliate partnerships.
• CRM & Retention Channels: Focus on repeat purchases, win-back strategies, and cart journeys through email, push notifications, and WhatsApp.
• Analytics & Funnel Optimization: Build comprehensive dashboards, segment customer cohorts, run effective A/B tests, and continuously improve Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Budget Ownership: Optimize performance marketing spends for maximum business impact.
• Team Leadership: Manage and grow a high-performance growth team.
• Cross-Functional Alignment: Collaborate seamlessly with category, creative, tech, and product teams to ensure aligned strategies.

Why This Role Matters

• Full-stack Ownership: Owns the entire revenue engine, not just a single channel, providing a holistic view and impact.
• Visibility & Strategic Leverage: Directly impacts key business goals, with opportunities to present to the CMO and founders.
• Room to Build: Offers a unique opportunity to shape affiliate programs, CRM strategies, and new-age funnels from scratch.
• Cross-functional Exposure: Collaborates extensively with tech, product, design, and data teams, fostering broad expertise.
• Leadership Opportunity: Build, mentor, and grow a high-performing growth team, shaping future talent.

A Dynamic Day

• Morning Routine: Reviews daily campaign performance, identifying areas for immediate improvement and optimization.
• Collaboration: Works with the CRM executive to refine cart abandonment win-back flows, enhancing customer retention.
• Landing Page Optimization: Collaborates with product and brand teams to tweak copy and flow on landing pages for better conversion.
• Growth Sync: Aligns with the category and SEO lead on identifying keyword gaps and discussing updates from affiliate programs.
• Ongoing Tasks: Manages bids with the performance manager, debriefs with the CMO on ongoing initiatives and results.

Requirements

• Experience: 5-8 years in performance marketing/growth, with a minimum of 2+ years in team management.
• Technical Skills: Hands-on understanding of:
• Meta Ads
• Google Ads
• CRM platforms
• Attribution models
• Performance analytics
• E-commerce Experience: Proven track record of scaling budgets and channels specifically within e-commerce or Direct-to-Consumer (D2C) businesses.
• Data-Driven: Strong analytical skills, with the ability to create insightful dashboards for data visualization and decision-making.
• Creative Skills: Ability to craft compelling messaging and provide effective feedback on creative assets to improve landing pages and campaign performance.