Performance Marketing Lead

You will be responsible for designing, executing, and optimizing data-driven digital campaigns across multiple platforms (Google, Meta, LinkedIn, programmatic, etc.) to drive measurable business growth. The role focuses on leveraging analytics, automation, and AI tools to maximize engagement and ROI, working at the intersection of strategy, creativity, and technology. You will also be responsible for SEO initiatives, working closely with an SEO

agency that focuses on both on-page and off-page optimizations.

Key Responsibilities

• You will be responsible for designing, executing, and optimizing data-driven digital campaigns across multiple platforms (Google, Meta, LinkedIn, programmatic, etc.) to drive measurable business growth.
• The role focuses on leveraging analytics, automation, and AI tools to maximize engagement and ROI, working at the intersection of strategy, creativity, and technology.
• You will also be responsible for SEO initiatives, working closely with an SEO agency that focuses on both on-page and off-page optimizations.
• Develop integrated performance marketing strategies across digital channels (search, social, display, video, affiliates, e-commerce) aligned to business goals.
• Define KPIs, set benchmarks, and ensure campaign targets are met.
• Plan, launch, and optimize paid campaigns on Google Ads, Meta, and other ad networks.
• Benchmark campaign performance against competitors and industry standards.
• Work with an SEO agency on on-page and off-page optimizations, including GPT tools ranking like ChatGPT, Perplexity, and Claude.
• Analyze user journeys, funnel metrics, and attribution models using advanced analytics platforms (GA4, Looker, Meta Suite).
• Refine campaigns through data insights, A/B testing, and audience segmentation for maximum ROI.
• Collaborate with creative, design, and content teams to develop compelling ad assets.
• Ensure brand and communication consistency across all channels.
• Manage and optimize campaign budgets while tracking spend versus returns.
• Conduct competitive analysis and monitor industry trends for innovation opportunities.
• Deploy AI-powered tools for audience targeting, budget allocation, creative optimization, and predictive analytics.
• Experiment with AI tools to drive performance uplift across digital channels.