Performance Marketing Lead

Company Name- Primetrace : https://primetrace.com/

Location- Bangalore (5 days Work from Office)

Performance Marketing Lead

We're looking for a highly driven Performance Marketing Lead to own paid user acquisition for Crafto at scale.

This is a high-ownership role for someone who thrives on numbers, solves growth problems independently, and takes end-to-end accountability for monthly acquisition outcomes.

This role requires someone who can combine strategic thinking with hands-on execution, someone who can identify bottlenecks, unlock scale, improve efficiency, and build repeatable growth systems across channels.

What you'll do:

• Growth Strategy: Own Crafto's paid acquisition outcomes end-to-end and deliver month on month growth. Proactively identify growth bottlenecks and independently drive solutions
• Paid acquisition at scale: Manage and scale campaigns across Meta, Google and other relevant paid acquisition channels with CAC efficiency
• Creative Strategy: Build the creative strategy that drives acquisition — messaging, hooks, formats, language, At our scale, creative is the primary variable; you treat it like one
• Diagnostics & Problem Solving: Diagnose drops, spikes, and scaling constraints before they compound. Break ambiguous problems into structured experiments and drive solutions independently.
• New channel expansion: Identify and validate growth opportunities beyond current channels — creator-led acquisition, affiliate models, unconventional bets. Build new engines from scratch when the signal is there.
• Cross Functional Collaboration: Work closely with product and content teams to explore new audience segments, new value propositions which will lead growth

Must Haves:

• Proven experience in performance marketing driving growth at scale
• Strong expertise across Meta + Google ad platforms
• Deep understanding of app growth, attribution, performance analytics, and scaling mechanics
• Proven experience in building strong narratives and creative strategy
• Strong understanding of Bharat consumer behaviour
• Strong problem-solving ability with first-principles thinking
• High ownership mindset with high velocity of execution
• Comfortable operating in fast-moving, high-accountability environments