Performance Marketing Lead

Role Description

We are seeking a data-driven and results-oriented Performance Marketing Lead to drive customer acquisition, lead generation, and revenue growth through digital marketing campaigns.

The ideal candidate should have hands-on expertise in paid media, analytics, campaign optimization, and marketing automation across multiple digital channels.

Responsibilities

• Strategic Planning: Develop and implement comprehensive growth marketing strategies that align with the company's goals and objectives.
• Campaign Management: Plan, launch, and optimize performance marketing campaigns across various paid advertising channels (Google Ads, Facebook Ads, etc.),
• Team Collaboration: Work closely with cross-functional teams, including design, product, and sales, to ensure marketing efforts are aligned with overall business objectives.
• Reporting & Insights: Provide regular reports and insights to clients on the performance of marketing campaigns and recommend actionable improvements.
• Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for improvement.
• Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages, user flows, and conversion paths to improve conversion rates and customer acquisition.
• Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results.
• Customer delight: And most importantly, LOVE customers and strive for the highest form of customer delight.

Qualifications

• 2-5 years of experience in Performance Marketing
• Preferred experience in Ecommerce Industry
• Has previously handled a monthly budget of minimum 20 lacs.
• A good understanding of the principles and working of paid ads
• A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
• Proficient in articulating your ideas well and communicating to relevant stakeholders
• Great excel and analytical skills