Performance Marketing Lead

HIRING

PERFORMANCE & GROWTH MARKETING HEAD

Premium D2C / E-commerce Brand | Kitchen & Bathroom Fittings

Delhi-NCR

We are looking for a Performance & Growth Marketing Head to lead the complete performance marketing and digital growth function for a premium D2C brand in Kitchen & Bathroom Fittings — Sinks, Faucets, Shower Systems & Bathroom Accessories.

This is a hands-on leadership role for a growth-focused marketer who can own strategy, media buying, creative performance, analytics, customer acquisition and revenue growth across Meta, Google, Shopify and other digital channels.

KEY RESPONSIBILITIES

- Own the overall Performance & Growth Marketing strategy across the D2C business.
- Drive revenue, customer acquisition, CAC, ROAS, conversion rate and marketing efficiency.
- Manage and optimize high-budget performance campaigns of 30to70 Lac +/month across Meta & Google.
- Own campaign architecture, account structure, budget allocation, bidding, attribution and scaling.
- Develop and execute Meta Ads strategies across ABO, CBO, ASC, Broad, Interest and Lookalike audiences.
- Lead Google Ads strategy across Search, Performance Max, Shopping, YouTube and relevant growth channels.
- Build strong retargeting and full-funnel acquisition strategies across prospecting, consideration and conversion stages.
- Develop systematic creative testing frameworks to identify, scale and refresh winning creatives.
- Work closely with creative teams to develop and scale Static, UGC, Studio, Reels and AI-generated creatives.
- Translate campaign and customer data into creative briefs, messaging and content strategies.
- Own the integration of Organic + Paid growth across Instagram and other relevant platforms.
- Leverage Shopify and analytics platforms to understand customer journeys, conversion funnels and revenue performance.
- Optimize marketing for high-value products (1,000–12,000+) with longer 7–14 day consideration cycles.
- Build strategies around customer research, intent, remarketing, conversion journeys and repeat purchases.
- Establish dashboards, reporting systems and performance KPIs for continuous optimization.
- Identify growth opportunities across CAC reduction, conversion improvement, AOV, LTV and channel expansion.
- Lead experimentation and structured test → learn → scale growth processes.
- Collaborate with leadership, creative, content, e-commerce and sales teams to connect marketing strategy with business outcomes.

WE'RE LOOKING FOR

- Strong experience in Performance Marketing + Growth Marketing for D2C / E-commerce businesses.
- Proven experience managing 30L+/month or larger performance marketing budgets.
- Deep hands-on expertise in Meta Ads and Google Ads.
- Strong understanding of D2C, Shopify, attribution, analytics and conversion funnels.
- Demonstrated ability to scale campaigns while maintaining CAC and ROAS discipline.
- Strong experience in creative testing, creative scaling and performance-led content strategy.
- Excellent understanding of customer acquisition for premium/high-consideration products.
- Strong analytical, strategic thinking and structured problem-solving ability.
- Ability to independently identify problems, formulate hypotheses, execute tests and drive measurable outcomes.
- Must be both strategic and execution-oriented — not purely a planning/management profile.

PREFERRED INDUSTRY BACKGROUND

Candidates from the following sectors will be preferred:

- Premium Kitchen & Bathroom Fittings
- Sanitaryware / Bathware
- Premium Building Materials
- Modular Kitchen
- Premium Consumer Durables
- Premium D2C / E-commerce Brands

Experience with premium products involving longer customer consideration cycles will be an added advantage.

SELECTION PROCESS

Shortlisted candidates will be required to complete a practical business assessment designed to evaluate:

- Strategic Thinking
- Performance Marketing Strategy
- Media Buying & Optimization
- Growth & Scaling Ability
- Creative Testing & Content Strategy
- Data-Driven Decision Making
- Problem-Solving
- Ability to Connect Strategy with Execution

TO APPLY

Please share:

Updated Resume
Portfolio / Work Samples
Current CTC
Expected CTC
Notice Period

[Confidential Information]

Only shortlisted candidates will be invited to participate in the assessment process.