Performance Marketing Lead

Role Description

We are seeking a data-driven and results-oriented Performance Marketing Lead to drive customer

acquisition, lead generation, and revenue growth through digital marketing campaigns.

The ideal candidate should have hands-on expertise in paid media, analytics, campaign optimization,

and marketing automation across multiple digital channels.

Responsibilities

● Strategic Planning: Develop and implement comprehensive growth marketing strategies

that align with the company's goals and objectives.

● Campaign Management: Plan, launch, and optimize performance marketing campaigns

across various paid advertising channels (Google Ads, Facebook Ads, etc.),

● Team Collaboration: Work closely with cross-functional teams, including design, product,

and sales, to ensure marketing efforts are aligned with overall business objectives.

● Reporting & Insights: Provide regular reports and insights to clients on the performance

of marketing campaigns and recommend actionable improvements.

● Analytics and Data Analysis: Monitor and analyze key performance metrics to assess the

effectiveness of marketing campaigns. Use data to identify trends, insights, and areas for

improvement.

● Conversion Rate Optimization (CRO): Continuously help brands optimize landing pages,

user flows, and conversion paths to improve conversion rates and customer acquisition.

Budget Management: Manage marketing budgets effectively, allocate resources

efficiently, and ensure campaigns are within budget while delivering desired results.

● Customer delight: And most importantly, LOVE customers and strive for the highest form

of customer delight.

Qualifications

● 2-5 years of experience in Performance Marketing

● Preferred experience in Ecommerce Industry

● Has previously handled a monthly budget of minimum 20 lacs.

● A good understanding of the principles and working of paid ads

● A creative mindset, contributing new ideas and able to interpret situations to overcome

challenges

● Proficient in articulating your ideas well and communicating to relevant stakeholders

● Great excel and analytical skills

Salary Range- Rs 10-11 LPA