SMARRTIF AI is an EdTech consulting company that provides AI-driven education, digital services, and personalized learning experiences to help individuals from non-technical backgrounds transition into AI/ML, Data Analytics, and Business Analytics roles.
Selected Intern's Day-to-day Responsibilities Include
- Assist in planning and executing paid advertising campaigns on Meta platforms including Facebook and Instagram Ads.
- Support campaign execution on Google Ads including Search, Display, and YouTube campaigns.
- Assist with LinkedIn Ads campaigns and platform exposure when required.
- Monitor daily campaign budgets, bidding strategies, and audience targeting settings.
- Optimize campaigns to improve CPL, CPA, ROAS, and overall conversions.
- Test advertising creatives, ad copies, and different content formats to improve performance.
- Support A/B testing across audiences, creatives, and landing pages.
- Coordinate with design and content teams for the development of ad creatives.
- Assist in setting up and monitoring tracking tools such as Meta Pixel, Google Tag Manager, and GA4.
- Analyze campaign performance metrics and prepare weekly and monthly reports.
- Identify insights and optimization opportunities based on campaign data analysis.
- Stay updated with advertising platform trends, policies, and best practices.
- Support scaling of high-performing campaigns and pausing underperforming campaigns.
About Company: SMARRTIF AI is an EdTech consulting company that provides AI-driven education, digital services, and personalized learning experiences to help individuals from non-technical backgrounds transition into AI/ML, data analytics, and business analytics roles. It also acts as the official hiring partner for the SPAAK Group of Companies for its gaming division, SPAAK GAMES, supporting talent identification and development for creative technology and game development roles. Founded in 2006 by Mr. Pankul Rathore, the SPAAK Group operates across biomining and bioremediation, waste-to-energy, waste-to-compost solutions, and civil construction, delivering innovative and cost-effective solutions through independently managed verticals. Established on 2 July 2025, SPAAK GAMES marks the group's entry into the gaming and interactive entertainment industry, focusing on immersive experiences and advanced technology integration.
