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Criteria Past internship experience in a Meta Ads & Google is must & Digital Marketing Certification would be preferred from reputed institute will be preferred
Job Description :
This role will strategize and execute paid media strategy across all digital channels. The primary goal would be to acquire quality users and drive ROI for our clients.
Specifically :
Create, manage and optimize paid campaigns across all digital channels including Meta Ads & Google Ads
Drive hands-on campaign setup, management, and optimization including A/B testing of targeting, landing pages, and more to ensure revenue maximization and cost minimization
Perform ongoing paid keyword discovery, expansion, and optimization
Work with the tech team to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals
Coordinate with the creative team to get creatives & ad-copy made for ads
Revenue, CAC, and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost for our client.
Behavioral Skills/Traits :
High ownership and ability to work with minimal supervision
Creative thinking
Strong written and verbal communication
Great ability to multi-tasking and prioritize
Ability to collaborate across stakeholders
Exceptional interpersonal skills that will aid in the execution of duties
A Dynamic Marketer who knows how to manage the agency's entire paid media execution work efficiently
Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.
The successful candidate should be customer-oriented ensuring customer expectations are always met by the marketing department.
Job ID: 142908391